Community News • October 11, 2012

On the Proposed Reinvention of Playland

by J. Philip Faranda

Rye Playland has been a Westchester institution since 1927. We take our children there every year, and few places have a softer place in my heart. Unfortunately, 85-year old amusement parks (even when great pains have been taken to keep current, as they do in Rye) don’t attract the crowds they once did, and the model the park operated on has been losing money for quite some time to the tune of over $3 million annually. Since the park is county owned (the only one in the USA of its kind), that poses a unique problem.

Yesterday, County Executive Rob Astorino stated that an announcement would be made on the fate of the Park, and hearing that made me bite my lip just a bit, mostly out of fear that the venerable old place would go the route of Bronx Freedomland, Coney Island or the old Palisades, which ended up being lost in whole or in part to developers.

That would stink. My kids would lose it, and another piece of my childhood would go out to the ash heap.

To my relief, Astorino has announced a very forward looking initiative to “reinvent Playland” with the signing of a $34 million letter of intent with the nonprofit Sustainable Playland, Inc to substantially improve the facility and take the model out of it being solely a county-run money suck.

Among the proposed improvements (from the media release):

New water park
Outdoor ball fields
Renovated ice rink and new outdoor rink
New Restaurants
New entertainment facilities, including a great lawn overlooking the adjacent Long Island Sound
New Management and fee models

More details can be found in the link above.

The easy thing to do would have been to sell to the highest bidder and let people schlep out to New Jersey or Pennsylvania if they wanted to go to an amusement park. The gutsy thing to do, in my mind, is what Mr Astorino is proposing: keep the park, invest in the future, create some jobs, and look forward with some ambition.

This is not a slam dunk; there is red tape, politics, certainly opposition from rivals, and 100 other obstacles. Without a viable option that keeps the park for future generations ( and my own children!), I don’t see why anyone would oppose, but they will. As for me, I support the initiative and hope they can get started soon so we can ensure that Playland is around for another 85 years.

And of course, I’ll just lose my youth the good old fashioned way, with crows feet and achy bones.

Market • October 9, 2012

September 2012 Westchester Real Estate Market Report

by J. Philip Faranda

The results are in for the month of September for single family home sales in the county and they are mixed. According to the Hudson Gateway MLS data, September 2012 was slightly weaker than the same time period in 2011, but overall 2012 is still well ahead of last year’s pace. Median price is down slightly, but we are almost 400 transactions ahead of the first three quarters of 2011.

For the month of September, 2012, Westchester had 363 closed sales at a median sale price of $545,000.
For the month of September, 2011, Westchester had 383 closed sales at a median sale price of $600,000.

Volume was down slightly, and median price was way down, but the transaction total for the year to date, 3428, remains far ahead of the 3044 that closed last year in the first three quarters. Median price for the year is down slightly, from $630,000 to $600,000, but that just means that the lower priced sector is moving at a more rapid rate.

There are currently 917 homes under contract or pending sale at this time, so the number of closings is not showing any signs of weakening. The last quarter does look to be strong in transaction totals. That said, the median asking price of the pending deals, just $524,000, means that less expensive starter homes are the bulk of the volume. What that means looking forward is that the median price for the first quarter of 2013 may shoot up as sellers of starters move up to more pricey digs. We’ll see if I am right and that happens.

I do not believe that values truly are down because of anecdotal experience in my own practice- buyers are far more eager to make deals in this environment than in years past. When buyers are more flexible, there is less downward pressure on prices. The more demanding buyers of 2009-10 created steep price drops. That is not happening now. There are just more starter homes selling than higher end properties.

I believe that overall, we are in the infancy of a modest recovery. That does not mean that happy days are back again, but it does mean that the decline is most likely behind us.

Industry News • September 29, 2012

On Preparing for NYSAR Fall Meetings

by J. Philip Faranda

The New York State Association of Realtors will hold their annual fall conference from Sunday, September 30 to Wednesday, October 3. I am a state director on the MLS and technology committees, so I will be in attendance. Association meetings cover a broad range of matters, and consumers should know that their interests are first and foremost. Crucial issues like equal housing, ethics, legislative matters like the mortgage interest deduction, and dozens of other subjects are addressed in depth in our sessions.

There was a time when I viewed participation at the association the way I viewed the high school yearbook committee- the cool kids patting each other on the back, perhaps subtly angling their own agendas, and mostly meaning well but not contributing meaningfully to the public or rank and file. I could not have been more wrong. I have recently been nominated for my 4th term as MLS Vice President. It has been eye-opening. The volunteers who fill these positions do incredibly important work to determine policies that set the tone for a better industry for both our trade organization and, more importantly, the public.

The biggest challenge is the fact that we don’t have a crystal ball to understand the ramifications of policy- for example, the recent controversies on listing syndication all came about because, years ago, NAR membership decided that our value as broker was greater than that of gatekeeper of data, and enormous transparency was promoted so consumers could view listings easily and ubiquitously. It was overall better for consumers, but there are growing pains like data accuracy and ownership of content. Zillow, perhaps the biggest and best known listing syndicator out there took notice of my thoughts on the issue and chose me to be on their Agent Advisory Board, and we had our first meeting in Seattle last week. I will write about that in the near future. Suffice to say, there is partnership and mutual interest in the industry across the lines, and in my view that is sourced by policy we create at these meetings.

Technology is tricky, however. Who knows how the growing information highway will best serve us? I think of Future Shock– change these days is so rapid most people can’t keep up. Think of parent with a 13 year old on Facebook. My parents were worried about me on the phone and 6 TV channels in the 70’s. Today, I have 1000 TV channels, the whole Internet, cell texting in the not too distant future, and who knows what else. The metaphor is the same for real estate in an industry where the flow of information is overwhelming and no online algorithm or vector can accurately warn the consumer of rugs that smell like cat pee and a thousand other issues.

Anytime hundreds and thousands of people gather together and collectively seek answers to the question of how to do our job better you can expect good things. It isn’t easy, I am not a fan of being 4 hours from home and business, but it is needed.

Commentary • Community News • September 23, 2012

Let’s Just Close Sing Sing Prison Already

by J. Philip Faranda

The Powers That Be must have had a different attitude about prime waterfront land in centuries past, at least in Westchester County. Just in our northern River Towns alone, we have had a nuclear power plant, a landfill, a maximum security prison, and an automobile factory on the banks of the Hudson. Those aren’t very prescient examples of land use or planning.

To Croton’s credit, the landfill is history, as is the GM plant in Tarrytown. I won’t touch Indian Point right now.

But what I will say is that I am not going to take “no” for an answer when it comes to making Sing Sing go away. A year or two ago, the local news published a few stories on the possible closure of the Big House, but the politicians killed the idea for a variety of specious reasons, such as the hardship of the inmates’ families for visitation. The local jobs idea hasn’t been compelling for decades- most of the correction officers live upstate, and another facility would actually be an easier commute for them.

The charm of the whole “up the river” thing dried up for me years ago. Someone from California might think it is cute after renting Breakfast at Tiffany’s, but locally, pragmatism trumps history. The prison is an eyesore. It repels people from wanting to live in our community. It does not help property values in the neighborhood, unless you know someone who wants to live next to a 20 foot wall with convicted murderers and sex offenders on the other side. It certainly doesn’t help the tax base, as the property does not generate the same tax revenue as private development would. It doesn’t enhance Ossining’s stature among Westchester municipalities. There is no upside.

The historical angle is a non-starter for me as well. If someone wants to make part of the older cell blocks a museum and put up plaques about how everyone’s dinner light would flicker during an execution they can do so. But the 130 acres the facility currently occupies could be put to far better use than housing 1700 felons in the heart of a vibrant village.

Build condos.
Build a mall and movie theater.
Build a new school for Ossining’s bulging, over capacity student body.
Build all of the above.

We’d put more people to work, raise tax revenue, and ease the tax burden on other properties if we get rid of the place. Oh, and we’ll also rid ourselves of one maximum security prison. That’s not bad either.

Community News • September 20, 2012

Honoring George Groves

by J. Philip Faranda

I wrote last year on the sad passing of fellow broker George Groves, who was a well respected figure for decades in Westchester real estate. Yesterday, George was honored with the dedication of park benches in his memory at the Eastchester Public Library. Several dozen people attended, including a number of public officials and industry colleagues, both in brokerage and from the Hudson Gateway Association. I was humbled to be among those who said a few words.

George’s legacy will that of an absolutely honorable man. Every one of the people there was there because he was a man of integrity. I had a conversation with one of his long time agents, and we agreed that it is easier to do the right thing, especially in light of some of the garbage we witness sometimes, knowing that there are guys like George out there to emulate.

People sometimes assume that licensees at competing companies have disdain for each other, or that we are adversaries outside the lines of a transaction. Nothing could be further from the truth. We are colleagues, we have respect for each other in most cases, and people like George were emblematic of that ethic. Almost a year later, it still feels like a loss, and I say that as a guy who really was not particularly close to George on any personal level. No matter the connection, and in my case it was a favor he did me years ago, you just knew that you were dealing with a good man.

The takeaway is to pick up the mantle and be the best person you can be.

Concluding the ceremony, George’s grandchildren released a number of balloons into the sky. I was honored just to be there.

Commentary • For Agents • September 15, 2012

STOP Posting Your Listings on Social Media for the Love of God

by J. Philip Faranda

I just discovered Sulia, a this cool, channel based social media platform that allows people to follow subjects instead of people. It is a phenomenal idea. Clicking on the real estate channel, I found the same social media fail by my esteemed colleagues that plagues every other platform: spam. They think people will want to see their advert for a home they have listed. Forget that the offending party doesn’t disclose the name of their company or that they are a real estate broker, which is compliance 101. It speaks to the tone deaf obtuse nature of real estate firms who consider “exposure” in any form, to be good marketing. It isn’t.

When a real estate agent lists a property, they become just the second person on the planet to care in an invested way about that property: it is now them and their client. In their quest to find that third person, the buyer, some licensees make the mistake of pushing their listing in inappropriate forums when they should be pulling. You do not push in a pull world.

I’ll repeat: Our job is not to push. It is to pull. Do we have an obligation to give our listings vast exposure? You bet we do. Does that mean we pass out flyers at cocktail parties, send out spam email or post spam? No, because all that does is annoy people. No one ever said “I am going to log onto Facebook and search for a house.” People go to Facebook to catch up, socialize, look at kittens and huff at political rants. They don’t care about a 4 bedroom colonial 5 states away. You don’t solicit there. You don’t advertise there.

The way you sell real estate is to make sure it is everywhere people who are looking for real estate would find it. If a platform is where people go to search real estate, then that is where you put your marketing. You never post on social networks unless it is a company page. Doing so is spam, it is annoying, and it undermines the very presence you are trying to build in the social media word. Oh, and it is against the Terms of Service on every platform I know of, and that can get your account suspended.

There is business, and there is social. They don’t mix. Posting your listings on social media is spam. Just say no.

Mortgages • September 13, 2012

How Will The Fed’s $40 Billion Monthly Bond Purchase Affect Westchester Real Estate?

by J. Philip Faranda

Perhaps you’ve heard the news that the Federal Reserve announced today that it will buy $40 billion per month of mortgage backed securities to keep rates low. Lots of terms have been thrown around, like quantitative easing, QE3, short term rates, and I even heard one guy mention Malaysian nutmeg, but I think he was talking about his lunch. But the fact remains that the news, which sounded good, is still difficult to understand for many.

That is why I am in your life. I make the complex incredibly simple. So here’s the deal.

For decades, banks would loan money in the form of mortgages and then sell the loan to GSEs, or Government Sponsored Entities, like Fannie Mae and Freddie Mac. Then, in 2008, when the financial crisis hit, many large financial entities failed or were gobbled up in government brokered acquisitions. The government passed the TARP bailout bill which was supposed to inject close to a trillion to bail out many banks and enable them to continue to loan money. Regardless of what your opinion of that move is, the money supply suffered greatly, and the banks became historically stingy.

As an aside, if they were 10% as careful in 2004-2005 as they were in 2008-2009 after the crash, we’d be in a far smaller mess than we are now.

The banks raised the bar so high for mortgage qualification that the housing market suffered a double whammy- the market was flooded with foreclosures, and many people who wanted to buy simply couldn’t because of the new crazy standards. Things have loosened up since then, but the Fed’s move today is actually a step in the right direction. In 2008-2009 when Fannie Mae and Freddie Mac teetered on insolvency, banks didn’t loan enough money and the recovery was sabotaged. Now, the Fed is committing to buy more mortgage backed securities-enormous amounts- and the money supply will benefit.

Now, to do this they will pretty much just print money, which causes inflation, but they have promised to monitor things to make sure that events can be controlled. We’ll see about that.

This will keep rates low and it will ensure that the mortgage industry has a more liquid money supply. Some of this is my own interpretation, and there are those who will believe that anything done under President Obama is wrong no matter what happens. These are the same people who would have praised the move if it were made by a Republican administration.

This move, coupled with the shrinking inventory and flattening out of the market, will be seen in future years as an aid to the recovery.

So how will this effect Westchester? As I said above, it will widen the pool of borrowers and make those who are currently qualified jump through fewer hoops to get their loan approved. More qualified borrowers leads to more ready, willing and able buyers, and that leads to more homes sold. Expect things to slowly improve. We are entering a flat period and exiting the annual declines which were so emblematic of the past 4 years.

Market • Market Statistics • September 3, 2012

August 2012 Westchester Real Estate Market is Strongest in 5 Years

by J. Philip Faranda

August of 2012 will be remembered for the completion of the first two thirds of a year which has been the first upward year in sales totals since the boom. According to the Hudson Gateway Multiple Listing Service statistics for single family home closings in August, we saw the highest sales volume since 2007.

Here are the breakdowns for numbers:

August 2012 had 575 single family home closings at a median price of $650,000;
August 2011 had 512 single family home closings at a median price of $724,000;

Year to date through August 2012 had 3,053 single family home closings at a median price of $610,000;
Year to date through August 2011 had 2,663 single family home closings at a median price of $635,000;

The decline in median price is almost meaningless, as the average home sold in 2012 was smaller than the average home sold the year prior. This tells me that the buyers are trending toward smaller homes, more often first time home buyers entering the market again, which is having a clear ripple effect across the board.

We are seeing a 15% increase in sales volume year to date and a 12% increase in August over the prior August.

More positive news:
987 homes are under contract or pending sale. Last year at the same time only 732 homes were under contract.
The median price of $549,000 is indicative of the smaller home trend, with the average square footage at 2100 square feet compared to over 2400 year to date.

3518 single family homes are for sale, which is actually a lower number for the same period from years past. More sales and less inventory pushes leverage in the direction of sellers. It remains a buyer’s market until prices rise again, but it is no longer the severe unbalanced buyer’s market from years ago. Well appointed, aggressively priced homes will sell faster and for more money than they did in the past in these conditions.

Bank owned foreclosures are down, and lenders are lending again, albeit more sensibly.

What can I say? I have been bearish all year, refusing to be a Pollyanna about the market. But you can’t argue with the facts on the ground- this market is getting healthier.

Community News • August 27, 2012

An Artist’s Legacy

by J. Philip Faranda

I’d like to take a moment from real estate and discuss art, beauty, and things that endure. After a terrible accident Sunday, our community lost a very good man when Noel DeGaetano very tragically died this past weekend.

I knew Noel from our BNI group, and got an opportunity to visit his studio in Tuckahoe earlier this year. When one is about to go to where an artist does their work, the preconceived notion is that of a fragile gallery with paint, canvas, and soft light. I was, instead, met with the tools of real manual work: anvils, chains, torches, and other things one might expect at a mechanic or engineer.

Noel worked in varied media, and among his most impressive works was sculpture. One such work, a man in a martial arts posture made of broken shards of mirror, was the center of this studio and workroom. I don’t possess the gift of seeing a bucket of shattered mirror and envisioning a 6 foot man in a tai chi position; Noel did. Soft spoken as he was, his hands did awesome work, and his heart spoke even louder after a lifetime of pursuing beauty and art instead of material gain. He possessed the smile of a man who did what he loved.

Noel’s father and late mother were noted local real estate brokers, and when I connected the dots we both laughed at what a small world it is.

While Noel is gone from us, his work is not. As I type this, in New Rochelle at the transFORM gallery, Noel’s work is featured among his peers at the Artwardly Mobile exhibition until October 20. I would encourage you to check it out. Go for whatever reason you wish- to support local artists, as Noel has a number of contemporaries as well present there, or to enjoy yourself. As for me, I’ll go to remind myself that while Noel is no longer with us, the beauty that he loved and worked with daily does endure.

For Agents • August 26, 2012

For Real Estate Agents: How to Communicate with Your Broker or Manager

by J. Philip Faranda

A small, benign event occurred recently that made me dust off a list I have been compiling as a broker who has had his share of communication fails over the years with the real estate agents in my brokerage. You might be going out of town, need help with a file, or just want to give us a heads up. Regardless of the reason, there are some definite do’s and don’ts in making sure that what you have to say is understood and acted on the right way. The assumption of everything herein is that you are not standing in front of me or sitting at my desk.

Don’t use a text to announce your time out of town or similar matter. A phone call is better, an email and call is best. Text is more casual or conversational discourse. It isn’t easily transferred to the official office agenda, and no one else reads my texts to back me up. An email, on the other hand, is a permanent record and if I answer it, it probably means I am at my computer and have access to the calendar.
Don’t assume that something mentioned weeks or months in advance in casual conversation will be recalled with complete accuracy and acted upon. This prevents situations where an out of town buyer is standing in front of a house wondering where I am, and when I call, you answer from that wedding in the Finger Lakes. Ok, I made that up. But it could happen, and the Finger Lakes are lovely this time of year.
Don’t assume that something said to one manager is automatically known by another. In my own case, I have a co-owner, my wife who is on the administrative side of things. If there is one chronic issue is my own firm, and thank God it is a minor issue, it is when an agent will say to me “but I told Ann,” as if saying something to her transferred by osmosis to me. With over 30 agents, sometimes as many as 60 listings, almost 20 deals under contract, and 4 children aged 5-10, we simply can’t debrief each other on everything agents tell us. Sometimes we haven’t even spoken since you spoke!
NEVER assume that something said to me while I am driving gets past the dashboard. You beeped in on the tail end of a prior conversation, I hung up with you to answer another call, I am driving, and I can’t write anything down. I just talked a client off the ledge, put out your fire as best I could, and then dealt with a lawyer on something right afterward. Follow up. That is your responsibility.

Now, here are some Do’s.

Do have the address and other agent/firm on hand when you call about a particular transaction you are working on. Context is everything, and understanding who and what is on the other side of a problem is a big part of getting to a solution. There is a big difference between a co-op in Scarsdale and a relocation deal on a colonial in Chappaqua. I need the 411 to give you the 911.
Do bug, bother, disturb and otherwise interrupt me. If there is a problem and you are afraid you’ll interrupt my off or family time, it is a far more welcome disturbance than the same problem 24 hours later. Un-addressed issues are the worst. Err on the side of contacting me.
Do call meetings. Being proactive and planning is better than putting out fires that planning could have prevented. I am eager to help you get out ahead of your active clients and pending transactions so you can minimize drama and do a phenomenal job. To their credit, this is something where my team does a tremendous job.

The term for this is “managing up.” Helping your broker or manager help you is almost always a function of good communication. You avoid problems this way, do a better job for your clients, and learn a ton more than the trial and error that comes with poor communication. All too often, it is the clients’ who carry the water for that, and around here we prefer smoother sailing.

Market • August 18, 2012

What Does $475,000 Buy in West Harrison?

by J. Philip Faranda

What can you buy in West Harrison for $475,000?

One buyer recently closed on a beautiful 3 bedroom 2 bath cape in Silver Lake for $475,000 this past week. The home had great hardwoods, a bright, airy sun porch, a full walkout basement and a garage. It also had a large eat in kitchen, plenty of closet space, a large living room, and great landscaping outside. The property enjoyed a great location, minutes from the Cross Westchester Expressway (I-287) and all kinds of shopping in White Plains. Silver Lake has plenty to offer as well right in the neighborhood, with parks, dining and shopping.

There were multiple bids on the home, it sold for full price, and was under contract within 24 days. We wish the new owners many happy and healthy years there. We also congratulate our clients on preparing the house for sale, making it available for all showings, and working so hard to help us make the sale a reality. We’ll stay in touch.

There are still plenty properties active and for sale in West Harrison. Feel free to check them out for yourself.

[idx-listings city=”West Harrison” propertytypes=”2459″ orderby=”DateAdded” orderdir=”DESC”]

Commentary • August 15, 2012

On Powerful Women in Real Estate

by J. Philip Faranda

I was raised by a very strong woman. She was not simply a high spirited person, she changed things. My mother had her own quite distinguished career, spearheaded changing the school’s then “mothers guild” to the Parent’s Guild in the 60s, and became a leader in most of the things she devoted her energies to. And because she is my mom, I have always regarded “powerful” and “woman” as very congruent terms. I was raised by a powerful woman, I married a powerful woman, and as I look out at my efforts, I am building my company in large part with powerful women. Hell yes.

I am building my company with some powerful women. Mothers, daughters, wives, and sisters. It is funny how real estate is one of a very few industries where top producer, leader and agent are not automatically masculine terms. Our producers, leaders, and agents are often the fairer sex. I could really care less about the old explanations like the hours or the ability to work from home. When and from where don’t matter to me. In my firm, powerful women cause great results and ecstatic clients from hard work and effectiveness.

I am building my company with powerful women. Of our 34 team members, 20 are women. Of our 6 associate brokers, all 6 are women. There are only 3 executives with the firm. Two are women. But that isn’t why I am confident about our future.

I am confident in our future because we aren’t joined at the hip to a patriarchal paradigm.The women in my firm see things I don’t see. They ask questions I wouldn’t know to ask. They often come from a different point of view with a better long term ecology. The strengths that cause people to excel in our industry are up a powerful woman’s alley. They have empathy, they have compassion, they grasp subtleties, they read people, exercise caution, and when they lower their eyebrow, you had better get out of the way.

Their stories are incredible. They have raised remarkable kids. Tackled special needs. Adopted at-risk kids and caused nothing short of amazing results in both health and academic achievement. Executives in other industries. Teachers. Nurses. Lawyers. Entrepreneurs. And most humbling to me, they have chosen our firm to create their next victory.

I truly believe that when the most pressing challenges that face our world are finally overcome, it will be because of women. They don’t shoot first and ask questions later. And when they do “shoot,” they have better aim. They ask for help when they need it. They pay better attention to detail. They ponder consequences. They wonder how this will affect others. The differences between men and women is so far beyond plumbing it is ridiculous. They simply see the world differently in so many ways, and that dovetails so very well with what works in the real estate industry.

Yes, I will continue to build my company with powerful women. Some men have a problem with a strong woman. I am not one of those guys- to the contrary, I am more comfortable with a woman of strength because that was how I was brought up. I was raised by a strong, assertive woman, and I married one. We are also raising a strong young lady; maybe someday she’ll choose to work in real estate as well. But in the meantime, let me assure you that when I write more good news about our firm, it will often be sourced by a powerful woman.

Buying • Market • August 14, 2012

What Does $245,000 Buy in Greenburgh?

by J. Philip Faranda

What can you buy for just under $250,000 in Greenburgh? I’m glad you asked.

$245,000 buys you a 3 bedroom condo in Granada Crescent in White Plains with 2 full baths, a balcony, and a beautiful swimming pool right in the middle of the complex like the one we just closed on last week. The unit was 1300 square feet, had a bar built into a closet, a large eat in kitchen, and a master bedroom/bath separate from the other 2 bedrooms.

The building was a charming Mediterranean villa style garden apartment with a stucco exterior, and the taxes were under $6000. The location of the complex was moments from highways and shopping, making it a phenomenal commuter location. 3-bedroom condo apartments are rare at this price, and it did have multiple offers.

This one is gone, but there are dozens of other homes for sale in the zip code and we can help you see any of them.

[idx-listings zip=”10607″ propertytypes=”2459″ orderby=”DateAdded” orderdir=”DESC” count=”25″]

Company News • August 12, 2012

J. Philip Real Estate Welcomes Angela Johnson!

by J. Philip Faranda

Sometime back in 2006 I was in Otisville, New York working with a buyer client who wanted information on some new construction she couldn’t afford and she insisted that I call the listing agent. I was in a foul mood, an hour away from home, and I think it was about dusk on a Sunday. I was tired, alone, hungry, and cranky. And I did not want to call the listing agent on a new build my buyer could not afford. But I called anyway, and ended up having a wonderful conversation with an broker who didn’t particularly want to answer the phone late on a Sunday herself. She was also from Westchester, and thanks in large part to social media, I remained in touch with my reluctant compadre through the years. I respected her more each time I got to know her a little better at industry events.

Fast forward to 2012, and it is with immense pride that I introduce Angela Johnson as J. Philip Real Estate’s first Vice President. She will be in charge of development, recruiting, and helping our growing team of 30+ licensees to become better in all facets of the business. They could not be in better hands, and I could not have gotten a better first officer.

I have great respect for Angela. She’s an attorney, a very experienced associate broker with a solid record of performance, a great writer, and knows how to grow a real estate organization in the 21st century. If you saw her resumé you’d see a body of work that has taken apartment complexes, businesses, law firms and real estate brokerages to the next level, sometimes saving them six figures. I am humbled that a professional of her caliber would join our brokerage.

Oh-and she loves German Shepherds. That’s another plus.

I have given Madam Vice President vast authority and discretion to implement what she feels will make us the best real estate brokerage in Westchester. I want nothing less. I have told her to regard the firm as her lab of sorts, because I am confident that her ideas and talents will benefit us greatly. As she adeptly put it recently, she’ll be using her superpowers for good. I love it.

I look forward to the coming days.

Commentary • August 5, 2012

The Transformed Real Estate Agent

by J. Philip Faranda

One of the more unflattering stereotypes of real estate agents is that of a passive, uncommunicative person who does not carry their own weight in the transaction. It is, sadly, rooted in actual events, and I have head my share of these folks in my own deals all too often. You probably know the type. He or she disappears after contracts are signed. They are hard to reach, are never proactive, never volunteer an update, and never seem to break a sweat. They say things like “let the lawyers work it out” or make excuses instead of work on a solution when a problem arises.

Little can be done in the current state of the industry. The Realtor Code of Ethics doesn’t really address it, there is no law against being a passive, unresponsive jerk, and being frustrated with one’s counterpart in a deal is often chalked up to the cost of doing business.

There is one phenomenon that does occur on occasion where the lame agent suddenly transforms into an inspired powerhouse. On the day of closing, these feeble people suddenly rise from the ashes of mediocrity and transform into an absolutely determined zealot for a piece of paper known as the “lead -based paint disclosure.”

It is a sight to behold. Instead of hiding behind their voice mail greeting or ignoring their emails as they have done the months prior, they become the pursuer, hunting down this piece of paper as if it were the Holy Grail or the antidote for some virulent poison they just ingested. The timber of their voice changes, they give you eye contact, and there is even a detectable measure of irritation in their voice if they perceive any lack of urgency on your part about the matter. Pure, determined hustle.

You see, the “lead based paint disclosure” is an item that must be submitted to their firm or they can’t get their commission check.

Once procured, they revert back from the Hulk to Bruce Banner. So long as the compliance model of many companies is simply the withholding of pay until a form is submitted rather than truly training agents to spearhead transactions professionally, competently and with initiative, this will always be with us. Except in homes built after 1978 when lead paint stopped being used. No transformation with those homes.

Selling • July 29, 2012

A Tale of Two Short Sale Forums: Bank of America and Chase

by J. Philip Faranda

On Thursday and Friday I attended two consecutive forums for real estate agents on short sales put on by Chase and Bank of America respectively. Both forums were informative. Both forums sent a clear communication that the lenders wanted to make the short sale process better. And both forums also sent very differing messages about the culture of each institution. I won’t beat around the bush. The most memorable phrase from the Chase forum was “a graceful exit” for the homeowner. The most memorable phrase from the Bank of America forum was “we did not cause your homeowner to default!” and “I am not taking questions at this time.”

One session was run by a bunch of men in dark suits. The other was run by a singular woman with a charismatic presence, an infectious smile, and a dynamic gift for running the room- if your cell phone rang (they requested them to be set to silent), you had to get up and dance. If you think she was the “graceful exit” person, you’d be wrong. The guys from Chase were mostly loan officers and some supervisors of their short sale and REO departments. The presenter from BOA was a short sale negotiator.

Chase gave us a thick handout with copies of each slide from the presentation for our notes. The presentation was clear about their process and how we could best do things to get our short sales approved. The prevailing message beyond procedure was that of empathy for how hard we work as agents and of compassion for the sellers who faced hardship. They were generous in the question and answer session, and I left encouraged that Chase was serious about getting short sales done so we could best help those facing hardship and move the economy forward. I was really impressed.

Bank of America’s presentation was far more regimented. They did not have a handout, but we were told after that one would be emailed to us. I was glad I brought my tablet for notes. The slideshow was equally informative on their process as Chase’s, but the tone of the session, as well as how questions were handled, left me a little disappointed. No mention of the difficulty we face in the field. Nothing about what our seller clients face. And some subtle references to irritation bank negotiators get when agents submit incomplete or erroneous paperwork. Questions were written on index cards and handed in at the end. The presenter read some and answered them without any interaction or follow up with the person asking.

One particular question was emblematic of the prevailing attitude: The question asked why BOA still sent offers to modify loans to homeowners actively working on a short sale. Such letters cause issues. The answer was disappointing. “It’s the homeowners CHOICE! It isn’t about YOU and your COMMISSION!” What the presenter missed was that these letters are disruptive. They often created false hope among people who previously failed at loan mods and are enduring enormous stress. Some take these offers seriously, to their own peril when they abort a successful short sale only to have another loan modification flame out. They aren’t offers to modify. They are offers to apply.

Failed loan modifications are the poster child for the futility of the housing crash. I found her answer obtuse and insensitive. There was an official from BOA who was eager for my feedback afterward and asked to remain in touch. Good on them for that. But dozens of agents walked out at the end not knowing she was there.

The only criticism I have for both banks in common is the continued lack of commitment to review the broken BPO (broker price opinion) valuation process. I can draw a clear correlation between failed short sales and BPOs performed by people from out of the market area, often 3-4 counties away. That remains broken.

It is possible that had I not attended the Chase session the day before that I would have a more more positive view of the Bank of America forum. Chase hit a home run. Bank of America succeeded in making it clear that they were serious about short sales working, but they dropped the ball in other areas of PR. No bank has any business shouting that they had no hand in the hardship caused by the crash. They all did. Chase seemed eager to get things right all around. BOA made it clear that this is debt settlement. Not very warm.

In short sales, where people are facing foreclosure, the loss of their home, financial strain and hardship, and we agents are their only link to get their lives back in order, compassion and a little bit of warmth both go a long way.

Full disclosure: I am a Certified Distressed Property Expert (CDPE) and have closed dozens of short sales for seller clients.

Mortgages • July 24, 2012

Should Interest Rates be Raised? Probably Yes.

by J. Philip Faranda

If there is one thing we can learn from the real estate market of the past 5 years it is that mortgage rates alone will not cause a recovery. When rates went below 6%, then 5%, and now below 4%, the results have remained largely forgettable. But what few consider is the long term damage that such low rates may cause down the road.

Each year that we accumulate another round of 30 year fixed mortgages at ridiculously low rates, we sow the seeds of another bubble in 20 years. One of the calling cards of the crazy spike we saw from 2001-2005 was low inventory. In lieu of other options, buyers seeking to get their offer accepted bid prices up crazily. In another generation, we’ll have a whole era of homes purchased during the current time period where many owners will be reticent to sell simply because their rates are low and it will make economic sense to remain in their homes longer. Fewer homes for sale translates to lower inventory and upward pressure on prices.

In the 80’s real estate spiked despite double digit rates. Rates don’t affect buyers as much as lenders (or governments) think they do, but they matter to sellers, especially those who are empty nesters or on fixed incomes. The only way to entice a reluctant seller is with more money; that puts even more pressure on prices upward.

The smart thing to do might be to gradually raise rates to a sane level, where we don’t cause a generation of holders on because of their low rates. It won’t matter as much to buyers, who have historically bought no matter the prevailing rate, and it will minimize future problems.

As crazy as it may seem in this day and age where bust seems the norm, we are unwittingly planting some seeds of boom in the future, and not the healthy kind. So long as those in charge of managing the money markets of the nation view matters in election cycles and not the long term, we remain in danger of a boom/bust cycle and not a more stable or sustainable market. The outlook should focus on long term stability, not timing elections with hot periods.

Commentary • Selling • July 18, 2012

Real Estate Jargon is Terrible Marketing

by J. Philip Faranda

For the 100th time, I read a real estate write up that fell well short of the space limit, but was filled with acronyms and abbreviations that you’d need a Berlitz book to decode. I think it fair to say, after more than 4 months on market and no buyer, that this would be called a marketing fail. The amount of effort it takes to write out the entire phrase “Sliding Glass Doors” instead of the current “SGD” is negligible. Buyers don’t stick around to decode. There is too much inventory to move on to.

And of course, the sellers, who could easily see this marketing fail if they simply Googled their address once in 4+ months, are oblivious to it, because no seller would be OK with that.

We’ve all been in situations where industry jargon has confused or annoyed us. When a physician speaks to us like a colleague instead of a lay person needing explanation, it is disconcerting because confusion doesn’t mix well with health matters. It is the same when we speak with an electrician, a cop, and 100 other professions where the stakes are such that clarity goes hand in hand with peace of mind.

WBF or WB Fireplace instead of simply “Fireplace” or “Woodburning Fireplace” is another fail.
EIK instead of “Eat in Kitchen” occurs so often I no longer question it, but to a consumer out for the first time it can cause fits.
The same goes for MBR instead of “Master Bedroom.”

I could go on an on. Sometimes I’ll see abbreviations and acronyms in write ups where they simply don’t have the room-sometimes. But once in a write up where it doesn’t absolutely have to occur is too many. Moreover, I can tell you that there are other ways to get the same or better message with fewer words. But that is another blog.

Thou shalt not confuse thy prospective buyer.
Thou shalt always give thy client thy best.

Industry News • Mortgages • Selling • July 15, 2012

Is That $30,000 Incentive to do a Short Sale for Real?

by J. Philip Faranda

A number of short sale clients have shown me letters, mostly from Chase, offering them an almost incomprehensible amount of money if they’ll do a short sale. It would seem hard to believe, in a world where short sale sellers typically walk from closing with the clothes on their back and no proceeds, that lenders would suddenly offer them tens of thousands of dollars to sell for less than what they owed the bank. But there, in real living color, I have been shown these letters, right at the kitchen table, with numbers to call for verification and everything.

We’ve looked into it. The ones from JPMorgan Chase are legitimate. In some cases, Chase is giving a $30,000 incentive to underwater borrowers to complete a short sale. I have verified it through attorneys, Chase, and several Chase officials, and the explanation has been the same: Chase wants to close out these assets and they’d prefer not to foreclose. In the cases I have seen, the loans were originally Washington Mutual mortgages acquired by Chase when they absorbed WaMu in 2008. Chase paid $1.9 billion for Washington Mutual’s assets in 2008 after they were shut down by the FDIC. They did not pay face value for these mortgages. They can afford to sell them at a loss and even pay an incentive to the borrower and still remain in the black- and safely distant from the robo-signing scandal headaches.

According to a senior VP at Chase I have known for many years, other banks are doing similar incentives. Wells Fargo bought Wachovia. Bank of America bought Countrywide. And they can, in house, offer a far better cash incentive in many cases than what sellers could get under the HAFA incentive of $3,000, which many people often do not even qualify for. Not only that, under the TARP rules, the banks can claim a loss on the face value of the loan on their taxes. And that appears to be what they are doing.

Not every letter a delinquent homeowner gets in the mail promising them cash, incentives, and other goodies is legit. As a matter of fact, much of the mail I have been shown by delinquent homeowners struck me as a scam. But I have to say, in the case of banks like Chase, those large incentives to complete a short sale are a fact.

WHATEVER you do, however, never do it alone. If you are in New York or Connecticut where I work, contact a lawyer and check everything out before you ever deal with the bank directly alone and without help. We have a team including lawyers and a CPA who can make sure that our clients make all the right moves and have their backsides covered. Forewarned is fore armed.

Buying • Selling • July 15, 2012

Yet Another Reason to Avoid Over Pricing Real Estate

by J. Philip Faranda

I am working with an extremely nice pair of clients right now -due to a job transfer to Westchester County, they are moving to the area from out of state. They sold their own home quickly, and we have been out and about looking. The selection process has brought us to a number of homes, some of which were gone before we could make an offer. It has been an education.

You see a lot out there, and one particular home was quite a good fit-unfortunately, it seemed overpriced by about 10%. Sometimes you have to employ a strategy, and in discussing the merits of making an offer, my advice was that while an offer might be percived as low, it might fly and circumvent those souls out there watching the home online waiting for the price to drop. My client then shared a doubt that many buyers may have when dealing with an overpriced home.

What if the real reason it is overpriced is because it would be a short sale at true market value?

GOOD QUESTON. And yet another reason why overpricing real estate is destructive to a good closing. Sellers who resist pricing their home more realisitcally often say that buyers can “make an offer.” Well, what if the high price makes them wonder if making an offer is a waste of time?

We already beat our heads against the wall trying to explain that when real estate is overpriced, the only offers you get are from people who are comfortable with low-balling. Reasonable people are uncomfortable with a large spread, even if the offer is actually fair. Most people don’t even bother coming out to look at overpriced homes. Why bother? They watch online, and wage a war of attrition with the seller over a period of months-sometimes years-until the price fits their sense of value.

The fear of it really being a short sale is a new one, and in this case, it could well have been legit. We made an offer that was 22,000 higher than a very comparable home- and the counter was still in the stratosphere. The listing agent did an admirable job of advocating for their price, but couldn’t back it up with market activity- just well stated, elegant and clearly experienced salesmanship. But no clear comparable sale. In the end, I translated some of her references to mean that, at our price, they would indeed be upside down. Or, perhaps, not have enough money to make their next move.

Still, they were another casualty of overpricing, and I was told we weren’t the first offer that didn’t pan out. As time goes by and it becomes a stale lisitng by autumn, it could well become a short sale as reality sets in. If so, my buyer was prescient.

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The Transformed Real Estate Agent

A Tale of Two Short Sale Forums: Bank of America and Chase

Should Interest Rates be Raised? Probably Yes.

Real Estate Jargon is Terrible Marketing

Is That $30,000 Incentive to do a Short Sale for Real?

Yet Another Reason to Avoid Over Pricing Real Estate

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