Company NewsPampage September 18, 2017

J. Philip Real Estate Welcomes Tana McGuire

One of the fun things about writing a welcome piece for people like Tana McGuire is that you can’t keep up; YES, she’s new to the firm, but I could just as easily congratulate her on getting her first listing, engaging her first builder, and getting hired by her first buyer, because all of those things happened before the ink was dry on her license here.

Where to start? In a prior life, Tana was a fabulous restauranteur, with amazing ventures down the street here in Briarcliff at the Tuscan Grille which she ran for years, and at the Branding Iron in Peekskill, where our firm had our very first holiday soirée. Back then, if you had an event that needed catering or hospitality you called her first. There was no second place. 

A respected business person in Westchester for ages with a reputation even better than her delicious food, Tana brings with her a gravitas few possess. When she first chatted with me about joining our firm (and with no small amount of involvement from the inimitable Jenn Maher) I was almost giddy. Yes, she’s that awesome

Tana’s Westchester roots run deep. A graduate of Hendrick Hudson High school and native of Buchanan, Tana has lived in the area just about all of her life and raised her daughter here. Currently, a resident of Yorktown with her husband Steve, her knowledge of Westchester and Putnam is impressive. She’s a true entrepreneur, a straight shooter, and her integrity and reputation are impeccable. As a professional, she has things a good broker can’t teach: instinct, a passion for great service, street smarts, and a can-do attitude that gives you chills. 

Her clients will be fortunate to benefit from her professional representation and advocacy. I couldn’t be more pleased to welcome anyone to the firm more, and we’ve brought in some marvelous people. 

You can reach Tana at 914.414.0759 or email her at jphilip@jphilip.com. 
You can also drop her some Facebook love at https://www.facebook.com/tanamcguirerealestate

MarketMarket StatisticsUncategorized September 18, 2017

Second Quarter Single Family Home Sales in Westchester 2011-2017

These are, respectively, the number of closed single family homes for the second quarter (April 1-June 30)  in Westchester County along with the median price for the years 2011 through 2017. All data is courtesy of the Hudson Gateway MLS. 

Year       Closings   Median Price

2011         994           $618,000
2012       1158           $619,000

2013       1437           $650,000
2014       1254           $655,000
2015       1339           $660,000
2016       1652           $649,000
2017       1629           $670,000

Clearly, 2012-2013 were the beginnings of the recovery from the housing crash. I remember being surprised at the way 2013 evolved; I recall one listing that I was afraid to price any higher than $899,000, and after cautiously having the seller discuss $925,000 and then listing at $939,000, it sold for over $960,000 in a bidding war. 2013 ended up with a 45% rise in closed transactions and a solid jump in median home prices. Consumer confidence was returning and pent-up demand from the downturn contributed to the market roaring back.  

Values increased slightly in 2014 but transactions were down 13% in what might be termed a slight hangover from the first happy year since the collapse. The law of supply and demand contributed as well, with demand cooling as prices went up. 

2015 showed stable growth, with median price and transactions both showing modest gains.

2016 saw a small dip in median price but also an impressive 23% jump in closings. The declining median does not mean that values went down; it does mean that the higher purchase trended more toward less expensive starter homes. 

2017 showed both a high transaction total and the highest median price since the Great Recession. 

What does it all mean? A few things: 

  • Election year uncertainty is a thing. In both 2012 and 2016 values remained stagnant or declined slightly. 
  • Post-election years often show an increase in consumer confidence. 
  • 2013 was the most dramatic year of the recovery, as evidenced by the significant jump in both median price and closings. This is no shock; Not only was the election over and the recovery in the news, but the pent-up demand from so many buyers waiting, often living with parents or in shrinking quarters, there was going to be a breakout year. 
  • Growth and the health of the local housing market since the crash have been stable. 

What isn’t in the numbers is that the recovery is uneven; southern Westchester is overheated. Northern Westchester and Putnam remain tepid at best, with higher valued homes taking longer to sell. Some communities are benefitting more than others. 

Overall, however, the trend is encouraging. I raise this morning’s coffee to the growing health of the market. 

 

Commentary September 17, 2017

Government Regulation of the Housing Industry, Top & Bottom

The following post is a reprint from this day in 2010 and is as fitting today as the day I wrote it. 

One of the biggest ironies of government solutions to housing problems is how heavily regulated the foot soldiers (agents, loan officers) have become while the executives in the glass tower can build billion dollar Ponzi schemes and get away with it. 

I can’t have a discussion about where a church is located, school districts, crime and many other things without being accused of steering or a fair housing violation. Agents have been heavily fined, suspended or lost their license over things like this. Many times, it has been deserved. We can’t go there. 

If I write a bogus lease to help a borrower qualify for a mortgage, it is bank fraud. I can’t go there. 

HOWEVER: If I came up with a scheme to loan billions in bad mortgages, fund them with worthless mortgage-backed securities I sell to institutional investors like pensions and retirement funds, then the whole thing falls like the house of cards it is, I can retire to the Caribbean. 

I’m not saying the guys in the field shouldn’t be regulated the way we are; I am saying that those up top in the corporate Ivory Tower who destroyed the economy ought to be held accountable for their wrongdoing as well. 

If the regulating authorities examined the complete unsustainability of the mortgage products being hawked from 2003-2007 and spent a little less time measuring the font of my name compared to that of my company, we’d all be far better off. Regulate the guys on the bottom; fine. But keep your eye on the fellows at the top too, please Uncle Sam?

 

CommentaryReal Estate Tips September 15, 2017

People Don’t Just Walk Into Real Estate Offices Anymore

We have three offices that are storefront-type locations: sidewalks, ground level, pedestrian-friendly, coffee brewing, friendly staff on hand, and everything you might expect of a retail setup. If someone were to walk in off the street to engage us, we’d be ready. There is a reception area, a board table, Internet access, and, sometimes, doughnuts.

Doughnuts and coffee.

Some people actually do walk in. They are, in no order of frequency, the following:

  • Agents with J Philip Real Estate (occasionally with a client in tow)
  • Agents with other firms
  • UPS delivery
  • Industry colleagues dropping off keys, documents, original documents, and related articles
  • Canvassing salespeople
  • Canvassing religious people and charities
  • People who are lost and looking for another business nearby
  • My children after martial arts next door
  • The property manager and related maintenance folk
  • The lady next door who sometimes needs to use our fax (Yes. We have a fax.).
  • Established clients dropping something off.

 

Here’s a list of people who almost never -as in less than once a year in Briarcliff- walk in:

  • People thinking about buying or selling real estate

 

People who are considering the sale or purchase of housing don’t scratch their chin, grab the keys, drive somewhere, and walk into a real estate office in this market. That severely declined in about 2000 or so and is now a dinosaur. What they do is get on the Internet and start looking there. The first time they actually get belly to belly with an agent is often at the first house they want to actually see. The “walk-in” is alive and well in some markets, such as waterfront and resort areas or a new build site with a sales office, but is very rare in Westchester and for all intents extinct in Putnam, Dutchess, and Orange counties.

Studies indicate that the convenience of the World Wide Web aside,  many consumers aren’t comfortable going straight to a real estate office without first extensively searching properties and communities first. This is especially the case with Millenials and younger consumers who never had a retail experience that those of us of a certain age can recall from the bygone era before the Internet.

The Internet is the new Main Street. Home buyers don’t care who or where the listing agent of a property for sale hangs their hat. They care about the attributes of the property meeting their needs. There is no way a guy is going to get in their car or ride a train and travel up to the burbs from the boroughs of NYC and just walk into a real estate office to start their search. I know people who won’t travel 5 minutes with pre-ordering their egg and cheese. They won’t travel an hour for real estate without a concrete plan. That is very 1985.

So why even have an office? There are many non-retail needs, but beyond that, once a client is established, they will need to have a place to meet their agent, drop off materials, and sometimes host a closing or contract signing. But prospective clients in the beginning of a purchase or sale? Don’t hold your breath.

 

For AgentsReal Estate TipsSelling September 13, 2017

What Does a “For Sale by Owner” Want?

This past Tuesday I was wrapping up a team meeting with 5 agents. The question came up on how to list “For Sale by Owner” properties.
Before I continue, let me state that it’s fairly established that most “FSBOs” eventually list with a broker. There is a learning curve to the process, and these home sellers simply start out thinking they can sell without a broker. Before you throw a stone, sit down if you’ve ever changed your own oil, fixed your own toilet, booked your own vacation, ordered a legal form online for your personal use, bought a stock online, painted your house, or used a YouTube video to learn how to do something you didn’t feel like paying someone else to do.

Anyone still standing? I didn’t think so.

I’ve gotten this question about For Sale by Owner properties dozens of times over the years and I always had an eloquent answer. This time, I got out my phone, retrieved a photo of a FSBO sign I recently snapped and called them up. It went something like this:

FSBO: Hello?
JP: Hi, this is Phil Faranda, I am a real estate broker. I saw your sign for sale and wondered if I could take a look at your house to see if it was a fit for any buyer client I have here.
FSBO: Who are you?
JP: I’m J. Philip Faranda. I am the broker at J Philip Real Estate. I saw your sign and I don’t know if I have a buyer that matches your property, but I’d like to see it to find out. I need 15 minutes. Maybe 10.
FSBO: Can you come by tonight after 6?
JP/FSBO: etc. etc.

We ended up scheduling for the whole team to preview the property later in the week. My agents’ jaws all dropped. It couldn’t have been that easy.

It kind of is.

People selling their home “by owner” don’t eat their young. They don’t typically hate brokers. They want to save money and are willing to give it a shot for a period of time before they give up and list with an agent. Until then, they consider themselves “open listings,” representing themselves, and are usually willing to pay a buyer agent a commission.

I didn’t get into commissions or self-promotion with this particular homeowner. It’s unnecessary to do so. I asked to get familiar with the house. Baby steps.

For Sale by Owners don’t want a broker (yet); they want a buyer. That’s all. They want someone to buy their house. Most know that buyers may already have an agent, so they are fine with paying “half” a commission. They just aren’t ready for a listing relationship. I’ve really only experienced hostility from one FSBO in 22 years. In 2010, I was with a buyer leaving a showing in White Plains when he spotted the FSBO raking his lawn across the street. He approached him and asked to see the house with me. The owner said he’d be fine, but I wasn’t welcome. When my client said that he didn’t feel comfortable approaching this without representation, the two had words. Technically, the buyer got the hostility. I watched.

Beyond that, every FSBO has either offered me a commission to bring them a buyer or politely stated that they weren’t ready to abandon being on their own for the time being. Even with that experience, I wish I contacted every FSBO I ever drove past. The ones I didn’t approach almost always eventually ended up with my competition’s sign in their yard.

CommentaryMarketUncategorized September 13, 2017

On Low Inventory of Homes for Sale

Westchester and the surrounding counties are seeing a peculiar phenomenon causing no small amount of consternation to home buyers. There simply aren’t many homes for sale. This is especially the case for homes one might consider in the starter home category; we have buyers who are seeing very little for sale, and what they do find is often gone in a bidding war. The market is healthy; homeowners know this. So why the low inventory?

There simply aren’t many homes for sale. This is especially the case for what one might consider the starter home category; we have buyers who are seeing very little for sale, and what they do find is often gone in a bidding war. The market is healthy; homeowners know this. So why the low inventory?

There are a few factors contributing to the low selection.

  1. Low rates artificially causing “cling.” Consider the empty nest seller who would ordinarily sell, but several years ago refinanced into a historically low rate. Rates are higher and less palatable now. If you are paying under 3.5% and are looking at rates a full point higher (which, in context, are still pretty awesome), you might not be in such a hurry. Sure, mowing the lawn is a pain, but at this rate, you can deal with it for another year or two.
  2. Equity uncertainty. Simply put, many homeowners don’t realize their home’s value is higher than they might think. We’ve seen quite a bit of this; recently a homeowner we knew was considering a quick sale to an investor. Upon executing a market analysis we projected the market value to be almost $100,000 higher than they thought. We listed the property and now have it under contract at a far higher price than the client expected.
  3. Lag in consumer knowledge. When the market crashed in 2008-9, it took home sellers a couple of years to truly get that values were down dramatically. Conversely, when the recovery began to gain steam in 2012-13, buyers took some time to adjust to the fact that they couldn’t hold sellers over a barrel anymore.It may take another season of robust activity for sellers to get savvy to the opportunity in front of them today.

Licensees and the industry as a whole need to look in the mirror on this also. When the market originally declined, the mantra of NAR was that now is a great time to buy. That may have been the case, but to the ears of the consumer, it sounded as if we were telling them to run toward a burning building. Why would they feel any differently when we say, quite accurately, that now is a good time to sell?

The fact remains that the buyers are out there in force, the mortgage market is easier than it has been for almost a decade and there is pent up demand. The market is indeed healthy, and I would encourage sellers to strike while that iron is hot.

Company News September 12, 2017

Honoring The J. Philip Producers, 2016-17

Evaluating the sales of the many team members of the company from the 2nd half of 2016 through the first half of 2017 yields some very happy news. I’d like to extend my heartiest congratulations to the top producing agents in our firm who have not only achieved high levels of production but have done so with tremendous satisfaction from their clients.

In order of dollar volume, the honorees are as follows:

  1. Peaches Drummond
  2. Amanda Racek
  3. Cristina Gameiro
  4. Doug Servello
  5. Joe Kuhl & Melissa Terman
  6. Tom Ricapito & Tony Ruperto
  7. Peter Persaud
  8. Brittany Alvarez
  9. Marcia Gordon
  10. Lorei Velazco

As you can see, some agents operate in partnerships. The firm is very open to teams and partnerships because, while they may not be as profitable to the company, the client experience benefits from the extra hands on deck for the largest transaction of most people’s lives. But I digress. I’m going to brag a little, just a little, about each of these fine professionals in some subsequent posts.

Suffice to say overall, every one of these professionals is a valued member of the J.Philip Family. Many of them have “capped,” or achieved a volume in sales where they earned a 100% commission split the balance of their fiscal year.

Every single one of these agents has sought out the assistance or insight of myself or management when they saw fit to make sure their advocacy was properly carried out. Each one has stellar ratings on independent platforms such as Zillow.

These agents were the backbone of 2016 being the blockbuster year it was for the firm, with 2017 looking even more promising.

Many of them have overcome tremendous adversity to get where they are. All of them have delighted clientele.

These are the finest real estate professionals you’ll ever find in this marketplace. I couldn’t be more proud of the group that carries the flag for this brand.

Company NewsUncategorized September 11, 2017

Money isn’t Everything: On Firing a Top Producer

A few weeks ago, Jenn Maher and I made the difficult decision to ask the top producing agent at J. Philip Real Estate to leave the company.

These sorts of decisions aren’t made lightly, and such a move cannot help but affect the bottom line, at least in the short term. But it had to be done. 

The details are immaterial. I view it as a rite of passage for the firm, and I certainly hope the decision ultimately results in a better future for the agent we let go. We had to act in the best interests of the company and its clients. That doesn’t mean it was easy; doing the right thing is actually pretty hard to stomach sometimes.

We wish the agent well. We would like nothing more than to see them succeed wherever they land next. All too often, companies retain an agent who does not match up well with their culture but brings in profit and perceived success at a long-term cost to the brand. J. Philip Real Estate will never be that firm.  It was, in the days and weeks leading to the decision and in the aftermath, a bitter pill to swallow, a semi-heartbreaking loss, and ultimately a sense of relief that the price of this decision will allow us to grow the brokerage the right way, on our terms, and within our spiritual budget. 

Blogging about this, is a little “inside baseball,” but  the  consumer needs to know that our firm has to make certain decisions that are in the best interest of the enterprise, its agents and staff and, most importantly, the client, even if that decision comes at a cost – albeit briefly – to monetary gain. 

Onward. 

Company NewsUncategorized March 17, 2017

J. Philip Real Estate Welcomes Elena Kupka

The firm is growing (happily) and more importantly, it is with quality people. Among our newest associates is Elena Kupka, a woman of high character and commitment. 

I met Elena in 2013 when I listed her home in Briarcliff Manor. After the deal closed we remained in touch and she even referred me more business, which I greatly appreciated. Already self employed in a successful landscape design enterprise (more on that below), she and I had lunch last year and discussed the possibility of her joining the company as a salesperson. Given her gifts and work ethic, I thought she’d make a great addition to the team and I don’t think I am going out on a limb when I predict a successful future for her. 

Originally a Jersey girl, Elena graduated with honors from Rider University with a BA in Sociology. She has lived in Briarcliff for 9 years; I know her love of this community personally. Elena has also familiarized herself with other cultures while living in Hong Kong (8 years), Singapore (2 years) and Germany (2 years). She understands relocation. 

Since living in Briarcliff, Elena got her certification as a landscape designer from NY Botanical Gardens School of Professional Horticulture and founded Gardens by Elena LLC 5 years ago. Since launching, Elena and her crew have been beautifying gardens and landscapes and preparing the exterior of homes for sale in NY, NJ and CT. I’d call her the Queen of Curb Appeal. 

A dynamic soul with a contagious smile and laser-like focus on being effective, she is the mom of two awesome sons. I couldn’t be more excited to welcome her to the firm. To reach Elena, dial 914.703.0316 or email her at elena@jphilip.com. 

Company NewsPimpage December 31, 2016

State of J. Philip Real Estate, 2016 Edition

I write this with a feeling of deep appreciation. The 2016 numbers are still being tallied, but I am beyond thrilled to say (as I did last year and in the several years preceding it) that this year has been the best in the history of the firm, and in 2016, it’s by a more than considerable margin over last year.

To recap, in 2015 J. Philip Real Estate closed 175 transactions for $54 million. On New Year’s Eve 2015, I closed the year-end wrap up with the following thought:

I have every reason to believe that we can do 250 transactions in 2016, and exceed $100 million in closed sales volume.

 

By Summer 2016, we’d already surpassed 2015’s sales, and we went on to shatter all previous sales records.

In the past 12 months (and again, the totals are still being tallied over several MLS systems and off-market transactions), J. Philip Real Estate closed 297 transactions worth just over $97 million as of this writing. Sales totals improved a whopping 69% and dollar volume closed a mind-blowing 80% over 2015.

Jenn Maher

Jenn Maher

What makes this remarkable is that I personally closed a career low number of sales (by design), and, like many other folks in 2016, our associates had to absorb some significant adversity in their personal lives.

We had three top-producing associates bring newborn babies into the world while establishing career-high production and others that had to grieve tragic loss in their families and, even still, produced at stellar levels. It was humbling to witness, and I have to give an enormous amount of credit to Jenn Maher, for leading the Putnam County Market Center through many of those challenges with compassion and courage.

Jenn is also my co-owner in the J. Philip Commercial group and that firm also broke records into which I’ll dive deeper at a later time. Suffice to say that leading both the residential and commercial enterprises is the work of more than two people given our industry and the times we are witnessing. All she did was help her team hit home runs.

It was also gratifying to reach this level of production with essentially the same team of 70 professionals as we had in 2015; many agents had vast improvements in their production through hard work and utilizing the resources the firm has worked hard to provide.

Of the agents at J. Philip Real Estate, eighteen were million-dollar producers — significantly more than in 2015. For the first time in the firm’s twelve-year history, we had several agents reach production levels where they got production “caps” that triggered a 100% commission split. I was deeply proud to see each of them reach achievement of that level.

Among the top producers of the firm are the following awesome people: Tom Ricapito, Peter Persaud, Lorei Velazco, Doug Servello, Peaches Drummond, Christine Rowley, Amanda Racek, Brittany Alvarez, Cristina Gameiro, and Joseph Kuhl (yes, folks: “Joe Cool” works here). I am still crunching the numbers to award our top producers at the company banquet on January 26, 2017.

Angela Johnson

Angela Johnson

In our primary market of Westchester and Putnam Counties, I am delighted to note that no true unaffiliated Westchester or Putnam-based independent brokerage outsold us. In our four-county Multiple Listing Service (MLS), we ranked 24th out of more than 1000 firms, moving up from 33rd last year.

Gloria Hernandez

Gloria Hernandez

I’ve always been one to give credit where credit is due. And this is certainly true in the case of Angela Johnson, our operations manager. She tirelessly attacked the technological side of the job with zeal and aplomb. When she wasn’t adapting a tech solution to fit our business model or evaluating the next “big thing” to which we should hitch our wagon, she was a fierce and committed consigliere (eat your heart out, Robert Duvall). Our newest manager, Pelham market center leader Gloria Hernandez, dove head-first into leading our south Westchester division. Gloria’s clarity, insight and amazing ability to “get” how my twisted mind works gives me great confidence for her team in 2017.

I also have to give a heartfelt thank you to our administrative team, Nancy Green, in our Putnam office, and Ronnie DeMeo in our flagship office in Briarcliff Manor.

It’s here that I need to put the spotlight on Ronnie. She has been with the firm since 2007 and has seen me, our agents, and the company through thick and through thin. She is more than just an employee; she is my secret weapon. There are few people in my life that have the loyalty that Ronnie does. There are few on whom I can absolutely depend. Ronnie is one of the lynchpins of J. Philip Real Estate and she does more than I can tell you about to make my life run more smoothly. 2017 will mark her tenth year with the firm and I honestly don’t know what I’d do without her.

As a broker-owner, I had a year of growth from a “making it on my limited charm” style of management to more that of a broker. The fantastic consultants we brought in to help me manage the growth of the company — the brilliant Jack Miller of T3 and, locally, Maureen Jacobson, principal of MCJ Advisors — each made a spectacular impact in helping me run the company like a real business. I wasn’t chasing leads (or my tail). I was implementing systems, strategic plans, and goals based on best practices.

If it wasn’t clear, the theme of the hour is that I was never alone — I was supported and backed up by smart, committed, amazing professionals who believe in the J. Philip brand and what we can accomplish together.

Because of this, I’ll go public on my long term goal: to grow this firm into a company that closes over one billion dollars annually.

Often, people enter a new year saying “XXXX year will be great!” and I am no different. This year is, however, is unlike prior years for me. I genuinely believe 2017 will be our best year, and I’ll add that I am humbled that so many people have trusted me with their careers and that, in turn, so many clients have trusted the largest financial move of their lives to our professionals.

I remain committed to reinvesting in better tools and resources for my team to be truly cutting-edge. I want to be the Tesla of New York real estate. I want to make J. Philip Real Estate a true market leader that becomes a household name. Looking at the people who have chosen to work with me, I believe — with all I have — that can become a reality in the next 5 years.

So, yes, here’s to a great 2017 that builds on the shoulders of what was truly a great year. I’ll also toast to good health, to happiness, to getting up when life knocks you down, and to the friendship that teamwork creates. My company is my love letter to my children’s future, and I am humbled for all who are helping to write it.