Company News March 8, 2018

J. Philip Real Estate Welcomes Imelda Cruz Avellan

Not many entries in this journal are “firsts” for me anymore, and this is a great pleasure to share. One of the firm’s very newest agents is actually the daughter of one of our established agents.

It is very tempting for me to wax nostalgic on how young Imelda Cruz Avellan was when I first met her, but I’d rather focus on the top-notch professional woman she is today.

So here goes:
Imelda was raised and educated in Mt Vernon. She was in the Judge Judy and Nicole Sheindlin Mentorship program, where she earned the opportunity to intern in the Westchester County Executive’s office under Rob Astorino. Prior to her graduation from Mt Vernon High School she was selected to the National Honor Society. She also earned an academic excellence scholarship to Rochester Institute of Technology. She has since augmented her education in the technology area, but one of the many things I adore about Imelda is how she gets the human side of the transaction, beyond the shiny techie things. In her words:

I have real estate in my blood. I have listened to my mother help her clients navigate the real estate business my whole life. There is nothing like knowing you have someone in your corner looking out for your best interests during one of the biggest decisions in your life. It is my firm belief that whether you are listing, buying or renting in this real estate market, everyone deserves to be treated with respect. That is why I treat everyone with the same kind of patience and understanding I would expect someone to give my child. I am not here to just help you list, buy or rent just any house or building, I am here to help you with your home- a home that can be filled with memories, or a place where you want to create them.

As a broker goes through a checklist of things we look for in an agent, we have benchmarks for talent, intelligence, a work ethic, a hunger for learning, and a motivation to achieve. Imelda is through the roof on all of them. Her local knowledge and savvy about the communities she serves is excellent as well. I’m not worried that the pressure of high expectations might make things hard for a person, because, for Imelda, pressure and even adversity are just a day at the office. She’s fit quite a bit of life in her young years, and I wouldn’t at all be surprised to see her among our top producers down the road.

You can reach Imelda at 917.386.3441 or email her at