Selling privately yourself without a broker? I can help.
It might seem odd for a broker to offer any assistance or encouragement to a for sale by owner, but it has helped me build my brand for several reasons.
So how can I help?
I've compiled a collections of guides and videos for consumers I call my Private Seller Assistance Plan. It's a pretty deep dive into each phase of a transaction from preparation to closing with a written manual and corresponding instructional video. The content is tailor-made for our local market in the suburbs of New York City because we are so different from the rest of the country.
Here is a brief outline:
Bonus Guides:
I offer a no-strings-attached comparative market analysis (CMA). The home has to be priced right. I only need a quick walk thought to get you a market analysis to ensure your property is priced optimally. You're doing this to optimize your proceeds, and that can't happen if your asking price is not market sensitive.
My instructional document (How to Vet Buyers, in bold above) on the questions a private seller needs to ask a prospective buyer before signing contracts has been particularly praised by consumers. This started out as 5 questions and is now more than 10. The feedback I have gotten about how helpful the information is has been stellar- I've had many people tell me how much they learned from it and what a difference it made. This is, aside from hiring me outright, the most valuable resource I have given a seller, and I am happy to give it to you with no cost or strings attached.
What's the catch?
Of course I have my reasons for offering this, and it is no secret. Private sellers like you are making a business decision. We can discuss the merit of whether or not a broker can help a seller net more overall, but that's another conversation. I respect thoughtful business decisions. Rather than argue with sellers by owner about their thought process, I prefer to be a helpful. Have many FSBOs listed with me over the years because of this? Yes. I'm not coy. If you're reading this, I want to do business. That has always started with me bringing some value. If you'd like some or all of the materials and resources I have described, just reach out and they're yours. Many people like you have eventually listed with me, referred me business later, or hired me on their purchase or a later transaction down the road. Some have gotten my material and that was that. That's fine, because no string attached means no strings attached.
Is there any small print?
There are only two restrictions that apply: