Active Rain 8am: Open for Business and Fully Staffed I awoke this morning to the typical Saturday morning pandemonium. So I went right to my home office and fired up the computer. Ann came in to talk, so the horde followed and decided to climb Mt. Dad (not an ambitious project). There is something very wonderful about being physically covered with your children. I look […]
Active Rain J. Philip Real Estate is Growing As we enter the last month of 2010’s first quarter, I am happy to observe the growth the company is experiencing. A few facts: The firm now has 15 licensed agents living in 6 counties spanning from Long Island to Dutchess County. We have as a company over 50 active listings.  As of today, with […]
Active Rain My Wood Stove Fetish Although people don’t realize it, Westchester County does have plenty of homes with wood stoves. Many are decorative, some are even antique cast iron parlor stoves, but most can and do augment the heating of the home. There is nothing like walking into a toasty, warm living room with the thermostat down to 60 degrees […]
Active Rain Cash Buyers Need Appraisals Too One misconception regarding the desirability of cash buyers is that because there is no mortgage, no appraisal is needed. Anyone who has ever done a few cash transactions, however, knows that people who are writing a check often do as much or more due diligence than a lender. They have a right; it is their […]
Active Rain Want to Sell? Let People In. I got an email earlier this evening asking for a release from a seller client because they aren’t happy with the job I’m doing. They want to fire me. The house isn’t sold, and I have not shown it myself. Since 2005, I have cancelled a handful of listings, giving unconditional releases to problem clients […]
Active Rain Top Reasons for Being on Active Rain I’ll be brief. I wrote a version of this for my company agents to inspire them to get busy here, and I’ll share it with my colleagues: Get found. By buyers, sellers, reporters, other agents with referrals. Get followed. Why you want your blog to be engaging (sticky)- Not everyone who finds you is ready to […]
Active Rain Speechless Sundays: The Art Gallery
Active Rain The Cyber Pre-Listing Package When I was first licensed in 1996, an idea was making the rounds that prior to meeting with prospective clients, an agent should give them a pre-listing package. It was printed material on the agent, their marketing plan, testimonials, and other credibility builders. The rationale was that when you sat down with the people, they’d […]
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Active Rain We are BURIED Wow. Westchester County and the surrounding areas are buried with snow. There must be 2 feet of the stuff outside in my yard. What’s more, the trees are FULL of the stuff, as if it were glued to them. It is creating a scene like none I can recall. Briarcliff Manor DPW has been by plowing […]
Active Rain Help Me Help You Upon occasion, we get calls from people that see an ad or sign but they don’t know the address of the house. They can give a color or a landmark, but the ad ID number wasn’t written down. What then follows is an excercise in forensics and trianglulation which can take away from more pressing matters. In […]
Active Rain J. Philip Faranda Quoted in an MSN Money Real Estate Article MSN Money released an article today on the 2010 real estate market that has me in a fairly prominent position. The article is entitled Homesellers Finally Get Real, and addresses the process by which homeowners have accepted and adjusted to falling prices. The quote is split up, but here is what I said: Look at […]
Active Rain It’s the Price Stupid. Nobody bats 1.000, and I, like every other broker in the history of the world, have some listings that did not sell and listed with another broker. I seldom give them much thought; it isn’t productive. One ex-listing always sort of intrigued me and I see that they are now on their 4th broker. I […]
Active Rain Relativity in Real Estate I’m not one to completely understand Einstein’s theory of relativity, but I do observe that, depending on context, some things seem like they occurred a far longer time ago than others. For example: It seems like only yesterday when my daughter was born 6 years ago in early 2004. It was a remarkable day in many […]
Active Rain There is a Big Difference Between Selling Your Own Listing and Dual Agency One of the things I have noticed in the ongoing debates on Dual Agency in Agent Genius, Active Rain and other industry forums is the near universal presumption that if an agent sells a home they have listed to their own buyer that it somehow automatically constitutes dual agency. While I can only speak of how […]
Active Rain Westchester’s Windiest Road Route 6 West approaching the Bear Mountain Bridge has to be the most twisty, serpentine windy road I’ve ever been on, and to top it off, it is on the edge of a mountain cliff overlooking the Hudson River. Locals have dubbed it the “Goat Trail.” The Goat Trail starts northwest of Peekskill, NY and culminates […]
Active Rain “I Have a Referral For You.” I got a message yesterday from a client whose home I sold early last year. He told me he had a referral for me on a voice mail message, and I called him back as soon as I got back to my office. It sounded promising, and he seemed excited. I love referrals from past clients, and […]
Active Rain Who Are You? I Really Wanna Know (Before I Cross the Bridge) I got a call yesterday from someone keenly interested in one of my short sales. He was in the neighborhood and couldn’t find the house. I talked him through thanks to Google maps, and we spoke all about the house. He said he’d like to see the inside, and I offered to set up an […]
Active Rain Lowering Property Taxes on a Westchester County Home Also known as grieving property taxes or tax certiorari, having your home re assessed is becoming commonplace in Westchester as people realize that their local government will happily raise their taxes when the market is up, but won’t break a sweat lowering them when it is in decline. There are three typical ways Westchester property owners […]
Active Rain Top 10 Westchester Town Names It wasn’t until I lived outside the Metropolitan area that I truly appreciated the cool names of  many of the towns in Westchester County. You have to imagine being on a commuter train and having the MTA guy shout out the stop in the local tongue.    Yonkers- YAHNK-ahs! Or, as my mom used to […]
Active Rain Westchester County’s Best Restaurants Westchester magazine has published its picks for best restaurants in the county, and I thought I’d chime in with a few picks of my own. These are my opinion only, and if you disagree I hope you enjoy your research. Bronxville: Underhill’s Crossing. American Bistro owned and operated by Stephen Palm, who I have known […]