Market November 2, 2020

What $575,000 Buys in Briarcliff Manor

$575,000 buys an awfully nice home these days, like the 3 bedroom, 2 bath split we recently closed for a seller client on Leawood Drive.

As the MLS described:
This is a TRUE GEM in a four cul-de-sac neighborhood of about 70 houses! Besides being completely renovated and move-in ready, what sets this house apart is its property; with nearly twice as much land as many plots, the owner really does have the “park-like” setting you read about! With woods on one side and in back, and location in the cul-de-sac – it also is quiet and has much more privacy, too! Back to the house itself, the floor plan on the main level features an updated, Eat In Kitchen with a formal Dining Room and doors out to a HUGE Deck – perfect for entertaining. Upstairs, the three very nice-sized Bedrooms feature pristine hardwood floors – much of them recently refinished – with both the Master Bedroom and Hall having beautifully modernized, sleek and polished bathrooms. Downstairs, there is a newly painted, large Laundry Room, and a HUGE carpeted Family Room/Office or fourth Bedroom with a door out to the side yard.

This one is gone, but we have more. Call me at 914-450-8883 and my team can help you find your best new nest.

Market September 1, 2020

What Does $513,000 Buy in Yorktown?

I’m so glad you asked! If your budget is in the low 500’s, you might like a home like the one we just closed on Avis Court, a 3 bedroom 2 bath split on nearly 3/4 of an acre on a cul de sac. The final sale price was $513,500. Best of luck to my seller, a good human being and a friend.

As described in the MLS:

Move in condition front/rear split on a plum 3/4 acre cul-de-sac lot. Open concept in living area, with vaulted ceiling in the living room, faux mantel, and formal dining room off the kitchen. Appealing deck overlooks the spacious rear yard. You’ll love the view out of the wood Andersen windows. Lots of parking and 1 car attached garage. Front level has a family room and office, although there are possibilities for a media room or guest quarters. Good sized bedrooms on the upper level with ample storage base, and then you have the basement with storage that runs the length of the house.  Pride of ownership shows throughout, and the location and setting are unbeatable!

This one is sold but my team can help you find one of your own- call 914-450-8883 for more information.

Market August 2, 2020

What Can I Buy in Briarcliff Manor for $625,000?

If your budget is $625,000 you might be able to buy a home like the raised ranch we recently closed on Country Club Lane with a Hudson River View.

As described in the MLS:
Your opportunity to own a home with breathtaking year-round views of the majestic Hudson from the living room, dining room, master suite, deck and enclosed porch alike. An amazing lifestyle awaits you on this cul-de-sac location with a gorgeous half acre, inground pool, enormous patio, rolling lawn, and much more. Boasts a large eat in kitchen, a massive rec area with fireplace downstairs, 2 car garage, and enormous potential for your updates and touches. Tremendously convenient location to commuter points, recreation, shopping, parks and the splendor of the Rockefeller preserve all a stone’s throw away.

This 4 bedroom 3 bath home needed some work, but we can find you something that fits your needs if you connect with us. Call 914-450-8883 to get the ball rolling!

Market July 2, 2020

What $560,000 Buys in Briarcliff Manor, NY

$560,000 will buy you a mighty nice 3 bedroom 3 bath split on a dead end like the one we closed on last month.

As described in the MLS:
This wonderful, pristine house on a quiet cul-de-sac is ready for you to move right in! With a three-season Sunroom and HUGE basement area to make your own NOT included in the square footage, this house truly lives like a much larger home than many in the desired neighborhood. The updated Kitchen with stainless steel, GE Profile appliances COULD be converted to be Eat-In – OR use the current large counter areas and cabinets to cook and entertain to your hearts’ content! The main level is light and bright with a nice flow throughout, and has access from that Sunroom down to an expansive patio and wonderful yard. The Family Room downstairs is large – over 250 square feet – and has a door out to the side yard for your convenience, or if you want the flexibility of an office or even guest room. Finally, the separate Laundry Room and Full Bath downstairs make for SO many possibilities!

Connect with me at 914-450-8883 and my team will help you find you next dream home!

CommentaryFor Agents March 16, 2020

7 Things the Industry Should be Doing Amid Coronavirus

(Note: the following piece was originally published in Inman News)


Like many of my colleagues, I’ve been reading — with great concern — about how the ripple effect of the coronavirus pandemic is playing out and how it will affect my business. 

However, unlike many of my colleagues across the nation, I am seeing serious consequences in my own backyard. New York state ranks second behind Washington state for coronavirus cases. As I type this, my market of Westchester County accounts for over half of the documented COVID-19 cases in New York (178 at last count).

Only a few miles from one of my offices in New Rochelle, New York, there’s a 1-mile diameter containment zone. The governor brought in the National Guard to assist in cleaning up houses of worship and schools, which will remain closed for two weeks. 

Schools are closing like we’re under 6 feet of snow. There’s no widespread panic, but there’s certainly grave concern.

Having lived through the Great Recession, I’m really not in the mood for another disruption. Although, even if things get demonstrably worse, it will, in all likelihood, never be a full-blown crash like the one we saw in 2008.

 

That said, with so many events being cancelled or postponed, a disruption is inevitable. So what can we, as an industry, do to minimize the detriment and squeeze results out of the scarcity of an alarmed consumer base?

 

  1. For markets where showings are still happening, advise your clients not to bring their young children or aging parents along on home tours

 

Those over 60 are most susceptible, and this practice would minimize their exposure to contagions. It also provides the added fringe benefit of not having a front-row seat to grandma’s sticker shock when she finds out how prices and taxes have gone up since she last bought a house in 1988.

 

  1. Associations: Please, for the love of God, stop calling meetings

 

Last week, I got an invitation to a broker-manager meeting my association is holding on March 18. To its credit, the association allowed remote access as news changed.

 

Since my business partner just became a grandmother last week, she shouldn’t be forced to miss an important meeting because she wants to hold her infant granddaughter. Allow us to attend remotely. The technology isn’t new. Come on associations, we can pivot.

 

  1. Support local businesses

 

It might be easier to shop on Amazon, but they will never refer you business. That Chinese restaurant down the road is likely taking it on the chin, especially with so many states and counties placing limits on large gatherings and bars and restaurants.

 

Be a mensch, and have lunch there if you can, or buy a gift card if they cannot serve. Grab a loaf of bread and chicken soup at the corner deli. Now is a great time to get acquainted with local cleaning operations. When all this blows over, they — and all of their referral sources — will know you were a stand-up supporter. That will make you money.

 

  1. Invest in 3D imaging and virtual reality

 

Even if folks aren’t going to actively tour homes, you can bet that they are looking online. 3D tours are a phenomenal differentiation, as well as a great way to attract more inquiries once things return to normal. We see open houses being cancelled in many markets, and this can help.

 

  1. Brokers and managers — go virtual

 

Chill out on the office meetings, and start leveraging platforms like Zoom, GoToMeeting and Google Hangouts (that goes for you too, associations).

 

  1. Keep your personal space

 

If you’re in a market where it’s customary to drive clients around in your car, rethink the practice. This is a rarity in liability-conscious, litigious New York, but I do know it occurs more frequently elsewhere. Now is no time to be in such close quarters with people you may not know very well.

 

  1. Be consistent

 

Whatever business practice changes you make, apply them consistently. NAR released guidelines that aren’t earth-shattering, but they are useful. One of the more timely takeaways for me was that if you’re going to make changes for one client or customer and not the other, you could run afoul of fair housing guidelines. It’s common sense — but crucial.

 

The situation sucks. It really does. I see a hot start for my own company hijacked by the pandemic, and I see my industry brethren arguing over politics and health policy.

 

But we will get through it, and when we do, we should hit the ground running with the pent-up demand. Remember: People prefer to live indoors. There will be plenty of work to do when this passes, but we can produce results in the interim as well.

Market January 2, 2020

What $625,000 Buys in White Plains

If you like a 3 bedroom, 2 bath Tudor styled cape on a landscaped lot with a detached 2 car garage, this was the place that we closed on last week.
The MLS description:

Tudor-inspired Cape with oversized yard & a fantastic two car detached garage with loft on a quiet street near everything. Solar energy! Brick & stone pre-war home with tons of upgrades without losing the traditional soul of the period. Double-sized lot currently loved with gardens, ample greenery with plenty of lawn & still room for parking 5-6 cars without the garage. Private rear paver patio, great for entertaining or relaxing. Inside you’ll be inspired by the modern kitchen, well-maintained wood trim and appointments, bright living room with wood burning fireplace, dining room, upgraded bath and two good-sized bedrooms. Upstairs is a renovated master suite with modern bathroom & a walk-in closet/attic area to store enough for a small army. Finished basement rec area (not in square footage). Dynamite location, minutes to the North White Plains metro-North station, shopping, and highways. An unmatched lifestyle at this price point offering modern convenience and traditional charm.

Best of luck to my clients who are flying NORTH, not south, and starting their new life upstate! This one is gone, but I can help you find one of your own! (914) 450-888

Company NewsPimpage December 31, 2019

State of J. Philip Real Estate: 2019 Edition

Some of our top producers

Spoiler alert: Best year ever by every metric we employ. 

Last year’s summary was wrapped up thusly: 

In years past, I’ve made numerical predictions, but this year I’m going to be a bit more coy. I’m looking for good agents who want to grow their practices the right way. My role is evolving from chasing deals to procuring the best training, tools and professional infrastructure. 2019 will be centered on providing those agents with the best tools and training possible, and this year I can say that we’ve never laid the groundwork the way we have in the past 12 months. So I’m not worried about numbers; we’ll let the bean counters do their work while we do ours.

While I haven’t finished the counting, what has been tabulated puts us back into explosive growth. The firm eclipsed $100 million in closed business in our main market area alone before December even hit, and as we grow it becomes virtually impossible to have everything counted by New Year’s Eve. That is a wonderful “problem.”

2019 has been replete with happy milestones:

  • Our number of closed transactions is up to at least 320 at last count, up 12% over 2018
  • Our closed volume is now at $115 million, up 15% over 2018
  • Median sales price is up 9%, when the market itself overall is flat.
  • Contracts executed for 2019 are up enormously, 15.5%, with a median price 15% higher. This is huge because it means we go into 2020 with momentum and a swollen pipeline of pending business for the new year. 
  • For the 3rd year in a row, our listings sold on average over two weeks sooner than the MLS average, and for a admirable percentage of asking (many selling well over asking). 

 

Happily, for the 4th year in a row, J. Philip Real Estate is the top selling Westchester and Putnam-based true independent brokerage for transactions. No other independent outsells us in those counties. We outpace the market in most categories by 10% or more. 

Another accomplishment of note is our inaugural 2019 membership as the exclusive Westchester and Putnam affiliate for Leverage Global Partners, the premier network of independent brokerages. We remain happy members of Westchester Real Estate Inc., the local area’s premier consortium of independents, as well as my continued membership as a Hudson Gateway MLS board member,  Zillow’s Premier Agent Advisory Board, and as immediate past president of the Beverly Carter Foundation

Double digit growth is both exciting and humbling. As the firm has grown, I have had to expand my own knowledge base also, evolving from prospecting and deal making to understanding how to deal with vendors, how to train agents effectively, what resources work and which ones aren’t for us, and a host of other things that weren’t in my original skill set when I started the firm 14 years ago. 

Suffice to say, huge debts of gratitude are owed to Jenn Maher, my business partner and friend, Gloria Hernandez, who manages two of our three offices and is a tireless trainer and respected voice of wisdom, and Maureen Jacobson, who for my money is the area’s best business coach by far. In addition to the administrative superteam of Ronnie DeMeo, Rose D’Angelo, Rosaline Cruz and Michele Kantrowitz, we also added my niece Josie Faranda to the tech team. I’ll add a special thank you to Elena Kupka, who stepped up this past summer with advice that made a huge contribution to me both in and out of work. 

As we look to 2020, I’ll demur on predictions, but will state that I remain committed to double digit growth in becoming a billion dollar enterprise. We will do it the right way, with solid professionals with whom I am proud to associate. To that end I will continue to provide the best possible tools to the agents, the best available training, and responsive and mindful mentoring. Our agents will have a brand to represent they can be proud of beyond mere numbers. If you are an agent (or considering becoming one) who is curious as to how you can have double digit growth as well, call me at 914.450.8883 and we’ll talk. 

Company NewsPimpage December 2, 2019

$100 Million Sold- a Happy Milestone

I am linking to a short video I posted on LinkedIn recently that acknowledged the firm’s milestone in exceeding $100,000,000 worth of real estate sold in our “home field” MLS for the first time in our history. The MLS scene here is very fragmented, and we belong to several systems (7 to be exact, all within a half hour drive save one), but the one we do the most business on is the Hudson Gateway MLS, which comprises Westchester, Putnam, Rockland, Orange, Sullivan, and several surrounding counties. We’ve done $100 million total before combined among all the systems, but never in HGMLS alone. Not only did we do that, we accomplished it with more than a month left to go in the year.

Overall, the firm is up from last year 15% is number of closed transactions, 23% is closed dollar volume, and a whopping improvement in contracts written year to date: 27% higher in dollar volume than 2018. The contracts are the best metric of the firm’s current deal pipeline and future health.

The market itself is up just over 2% in dollars sold and virtually a dead heat in transactions. We are outpacing the market by well over 20%. This is a wonderful accomplishment for the team, and highlights why J. Philip is the top-selling true independent brokerage in Westchester-Putnam.

 

On Closing $100 Million

Company News July 1, 2019

J. Philip vs The Market: Westchester Single Family Homes

In one corner, we have the Hudson Gateway MLS- weighing in at over 1300 firms, 1650 offices, and 13,000 agents.

In the other corner, we have J. Philip Real Estate, weighing in at about 80 active residential agents and 2 Westchester offices, with a 3rd in Putnam.

Comparing the first half of 2018 to that of 2019, HGMLS sold 4.4% fewer single family homes at a median price of .09% less than 2018. 

J. Philip Real Estate sales were up 16% in units and at a median price of 18.8% higher than 2018. 

The numbers don’t lie. Our team is outpacing the Westchester market by a significant margin

There’s a reason why this organization is the top-selling Westchester and Putnam based true independent brokerage, and you should contact us to learn the difference for yourself. 

CommentaryMarket April 11, 2019

A Tale of Two Real Estate Markets- in the Same Place

My son’s sketch of a home we recently sold in Ossining

It might seem contradictory to say there are two distinct markets in the same geographical footprint, but what we’re seeing in Westchester and the surrounding counties is in fact two entirely different markets. I know that there are tons of market reports out this time of year (the beginning of Q2, that is), but I’ll summarize thusly: 

  • Starter homes are overheated due to low inventory
  • High end is softer than pizza dough

To be clear, starter homes have always had a faster absorption rate than more expensive properties due to supply and demand, but when tax policy and low inventory collide, the markets have become caricatures of themselves. 

Why are more affordable homes in such short supply? I have several reasons. 

First, we are reaping what we sowed when rates were manipulated by the government years ago to stimulate a sluggish market. Folks who refinanced 5-7 years ago at 3% aren’t too excited to pay that off and buy another home at 5%. So, the people who might otherwise sell -especially empty nesters- are holding on longer and dealing with mowing lawns another year or two to milk that low rate a little more. 

Second, there’s always a lag with consumers being savvy to the the actual market conditions. We saw it in 2008 and 2009 when sellers couldn’t get their minds around the fact that it was now a severe buyer’s market. Then again in 2013-14, buyers were often caught flat footed to discover that after 5 years of having sellers over a barrel, they actually had competition to purchase a home they liked. 

There are other reasons too (a significant shadow inventory no one wants to talk about being one), those two facts alone are significant. 

Why are higher cost and luxury homes not selling? 

Tax policy has put that sector into a tailspin. In Westchester, where million dollar homes are relatively commonplace, tax laws have changed to neuter the advantages that once came with the mortgage interest deduction and the ability to write off property taxes. For a home that costs $1.1 million for example, the purchaser has to pay an absurd “mansion tax,” has a lower amount of interest they can deduct, and their property tax deduction is capped at $10,000. That has created a “wait and see” attitude among would-be purchasers, inventory has piled up and gotten stale, and the dynamic is the exact opposite of starter homes- it is in fact very much a buyer’s market in most (not all) places. 

So, if you’re selling a starter or affordable home, it’s the best of times. If selling a more expensive property, it’s the worst of times.