Active Rain October 3, 2011

Redfin Can’t Get my Full Scouting Report Right. So I’ll Give it to You Here.

Glenn Kelman TweetRedfin is now offering scouting reports (“Complete performance metrics”) on 1 million real estate agents! This is causing quite a kerfuffle in the real estate world, but I have to say that I don’t mind my numbers being published by Redfin or anyone else. 

That is, so long as they are accurate. If you click on my scouting report, it is missing over 90% of my data, and a curious regular guy who searches for me will not find a top-10 producer in Westchester, but rather two lonely transactions in Queens and Nassau county. They’ll also see a banner ad for two Redfin agents, with curiously higher sales figures right next to their names, and a statement on the bottom of the page that says the following: 

Redfin Fine Print

So, a regular guy will conclude that my transactions for the MLS of Long Island (MLSLI) and my local Empire Access MLS (EAMLS, highlighted) are included, and that I have sold 2 houses in the last 12 months. That sure makes the Redfin agents in the banner ad look far better than I look. 

NOW…IF that regular guy were to log in to Redfin (I am not sure how many people register and log in every time), he’d see another disclaimer saying the following: 

This scouting report is missing some data.

Redfin does not have sold property information from all the MLSs covering the area. As a result, this scouting report may be missing transactions done by this agent in Putnam, Queens and Westchester counties.

IF you log in, you’ll see that. If you don’t, you’ll conclude from the first disclaimer that the statistics have my EAMLS sales. It does not. 

So, I’ll publish my EAMLS data right here, with my sales and rental statistics for the last 12 months. Here it is:

J Philip Faranda EAMLS sales report

That paints a different picture, doesn’t it? I think that’s more than two sales. My broker code is JPHILI. My agent ID is 15689. Even this data is not complete, as several of the transactions only credit me with 50% of the dollar volume because I co-listed or co-sold the property with one of my company’s agents. For example, on the last transaction, 28 Waterview Drive, the actual sale price was $741,000. EAMLS credits me with half the dollar volume because Leslie Miller was my co-listing agent.  On 178 North Regent a few rows up, the sale was actually $375,000, and I co-sold the house with Stephanie Solano, also known as agent 26482.

This also does not include sales I made that were not on EAMLS that I sold in other MLS systems. If you were to account for the full dollar volume and deals outside the EAMLS, the dollar volume is probably closer to $15,000,000 and another half dozen transactions. I am no stranger to high dollar, 7 figure transactions, and I proudly broker rentals. I am all about putting a roof over your head regardless of your checking account balance. So are my 20+ agents. 

On at least 4 transactions, I am both the listing and selling/renting agent, but in none of those deals was I a dual agent, as Redfin’s metrics would claim. This is important to clarify. Redfin doesn’t have access to my confidential files, and even though they say they can report deals where I was supposedly a dual agent, they can’t unless they saw my files and signed agency disclosures. They have not. 

If Redfin wants to publish my data, I have no issue with that whatsoever. Like they like to say all the time, I am all for transparency. However, if they are going to publish the data, they ought to get it right, and it might even be wise to hold off on ill-advised tweets like CEO Glenn Kelman’s “Live by the sword, die by the sword” line from September 29 until they can publish credible data. That goes for dual agency as well. I have met Glenn and like him, but he’s wrong here. 

So there you have it. Redfin says they have my data, but they don’t. But I’ll give it to you anyway, because I have nothing to hide, and I stand by my numbers. 

 

Active Rain October 1, 2011

On WPAR Merger Talks

The September edition of Real Estate In Depth, the official publication of the Westchester Putnam Association of Realtors, has an announcement that WPAR is in discussions with neighboring organizations on the possibility of a merger. The other associations are the Rockland County Board of Realtors and the Orange County Association of Realtors, and the idea also includes the WPAR-owned Empire Access MLS and the OCAR-owned Greater Hudson Valley MLS. A work group of the five entities has met a number of times to discuss how the possible merger might be achieved, what the advantages would be, and what potential issues might have to be addressed. As Vice President of the EAMLS, I am in that work group.

Given the economy and the recent trend of mergers of other associations around the country, there are some considerable advantages to a merger. For me, the eventual consolidation of the MLS systems is a big one, and one that I made a call for in the past. I have always worked both sides of the Hudson and belong to both MLS systems, and I have long wished that there would be just one MLS serving the region instead of the current fragmented (and expensive) arrangement. The MLS consolidation would not be instantaneous and would likely take effect a year or two after the merger of the Realtor associations, but the light at the end of the tunnel is encouraging. 

There are other advantages. smaller associations have fixed overhead and fewer resources to support their members. The idea of a strong 9000+ member association with a streamlined infrastructure and single set of overhead considerations is an attactive one. 

Of course, like any “marriage,” there are also questions that need answers. Three sets of governance, a new name, lockbox systems, the eventual MLS mergers and other necessary changes mean growing pains and possibly tough decisions. No binding decision has been made yet.

Is it a good idea? I think so– a great idea as a matter of fact. Membership will have to decide, but I can say with some confidence that with what I have seen thus far, this is a very good idea whose time has come. 

Realtor associations often say that they are the “voice of real estate” for their areas. This consolidation and pooling of strengths and resources will give our trade organization a voice that is stronger and more unified. That is good for members, and ultimately good for the public we serve. 

Stay tuned. 

Active Rain September 29, 2011

A Very Hyperlocal Post: 10 years

Milky Way
        Earth                                                                               
             USA                                                                        
                 New York                                                     
                      Westchester                                      
                               Briacliff Manor
                                          Chilmark
                                                The Faranda House

Ann and cousin Susan 19 mumble mumble

Seoul, Korea, to Rego Park, Queens, to Ossining, NY to Briarcliff

Me and Paul

Ossining to 7 other places in 4 other states to Ossining again to Briarcliff

We had a flower dog

September 29, 2001

First girl since 1800s

Christmas Morn, the kids and a tired elf

The Begotten 

10 years

10 years, 4 kids, one moderately sovent business, a dog, and a million bajillion gajillion dollars in debt later, we still smile. 

 

Active Rain September 29, 2011

Staging Workshop with Marie Graham, Thursday October 6 in Shrub Oak

Uber Stager Marie GrahamStaging for the Average Homeowner” will be the theme for Marie Graham‘s workshop to be held Thursday, October 6th at 7pm at the John C Hart Memorial Library in Shrub Oak. The event will cover many of the more important underpinnings of home staging and how it can aid in the sale of the home, one of which is teaching you to see the home through the eyes of the buyer. 

Marie is the stager I use for my listings. She is ASP certified, and her work is nothing short of phenomenal. She can work with any home I bring her into and she is excellent with clients, many of whom have some stress and anxiety on changing anything in their home. When a stager makes your job easier as a broker, she is worth her weight in gold. Marie is 24 karat- I firmly believe that she is among the best home stagers in Westchester County. 

In addition to having a front row seat for her staging masterpieces in my own listings, I have attended her workshops before and they are very valuable for anyone who is selling or buying for that matter. The subject matter is well presented, myths are broken down, and the fundamentals are laid out in a very understandable way. 

I believe the right stager can make a huge difference in the sale and marketing of a home. Not all stagers are equal, so if you have an interest in learning more from an excellent professional, I strongly encourage you to attend the event. 

The Hart Memorial Library is located at 1130 E Main Street, Shrub Oak, NY 10588. It is just off the Taconic, and is within a half hour of Connecticut and southern Dutchess. It begins at 7pm. 

Westchester's best home stager

Active Rain September 28, 2011

Rethinking How We Advertise Short Sales

Never short change a propertyRecognizing that not all markets are the same and that we as brokers have an obligation to disclose material facts, my thoughts are centered on practices here in my home market of Westchester and the Hudson Valley. Simply put, I am not sure that marketing listings that are short sales as short sales first and foremost is the best approach. I have actually stopped the practice almost entirely, especially in cases where the home is still occupied. 

Our MLS has a Yes/No option for the disclosure of a short sale. We can say that the sale is subject to 3rd party approval. I think this suffices for disclosure. Most of my short payoff listings are the same as regular sales- owner occupied, cared for, warm and well-presented. Some have been downright upscale. I have found through experience that the more homey, attactive elements these homes have in common with equity sales is the best way to market them.

Phrases like short sale bargain, short sale opportunity, and in my opinion the worst, pre-foreclosure, all over the marketing can be counterproductive. There are several trends I have identified. 

  • I get inundated by inquiries from these people who are “short sale investors.” 
  • They attract more lowball offers from bargain hunters, bottom feeders and speculators.
  • The buyers and buyer agents treat them more like REOs, with less notice for showings and, in some cases, insensitivity to the owner occupants. 
  • Plastering “short sale” all over my listings began to brand me at one time as a less attractive option for prospective sellers who weren’t short sales and didn’t want to be lumped in with them. 
But by far, the most important reason for not leading with the short payoff is my clients themselves. Just imagine if you were forced to sell your home for financial reasons, faced hardship and default, and then saw everythwere your home was advertised the short sale and distress being pushed instead of the pride and care you put into the place for the last umpteen years. How disheartening would that be? 
 
There are cases where it makes sense to lead with the short sale in the marketing. The home could be vacant and the owner has moved on. There are also cases where the client feels it is an advantage in attracting a buzz, and of course you have to abide by their wishes. But for the vast majority of my short sale clients, the winning move for me has been to sell the home and its advantages, and not the distressed state of the owner’s finances. We do after all, sell homes, not distress.
 
Max by the fireplace 
Active Rain September 27, 2011

Always Get a Home Inspection, No Exceptions

Look under the hood. One of the somewhat unique things about Westchester County, especially south Westchester, is that it was almost completely developed after the 2nd World War. What this means is that there are very few newer homes, and the inventory that we have is older, often much older, than a typical home in other communities around the USA. The home I am living in now was built in 1962. A home I spent a chunk of my childhood in was built in 1890. We have terms here like “pre war” and “turn of the (20th) century” that describe some neighborhoods. 

This means that things wear out. Roofs need to be replaced, Plumbing needs to be upgraded, Electricity needs to be modernized, windows have to be replaced, and on it goes. Older homes, like older bodies, require more maintenance. 

The other side of matters is that Westchester is one of the highest cost places to live you can find. My own property taxes are over $16,000. The median price of a home is $635,000. 

When you mix “old” and “expensive” and a you aren’t talking about wine, then the purchase of the real estate requires due diligence. You have to do your homework, and you have to get a home inspection. A decent home inspection can be done for as little as $400. But the value of the $400 investment is priceless. It is more than a means of discovering possible defects and problems, it gives the purchaser peace of mind and serves as an instruction manual for home ownership. 

You just do it. To skip an inspection, or to rely on your friend the contractor to walk through and size it up is the ultimate in being penny wise and pound foolish. It can help you avoid a far more expensive mistake, and has almost always saved money for the buyer in my experience. Unless you know going in it is a gut renovation and nothing will be left after the work, you get the home inspected. It is the largest purchase of your life. Have a professional check it out before you go forward. 

Active Rain September 25, 2011

An Evening at Our Own Westchester Broadway Theatre

Phil and AnnDiscovering Westchester County is like peeling an onion-anyone that views “the 914” as an amalgam of bedroom communities slumbering while all the action takes place south of us in Manhattan is missing out. For the last 37 years, Broadway has had an outpost right in Elmsford at the Westchester Broadway Theatre. Just last night, Ann and I celebrated our 10 anniversary at a fantastic performance of My Fair Lady starring Jennifer Babiak and Tom Galantich with a great ensemble cast. 

We love the arts. Ann is a Stuyvesant alum and plays three instruments, and I have it on good authority that my mention of Audrey Hepburn and Julie Andrews on our first date got me my second date. Before we got all tangled up in children and work we saw our share of shows, and as a matter of fact our first reception dance was from Rent. So, driving 10 minutes and parking for free to see an awesome musical with a great dinner is quite a luxury. 

Dinner and a show at the Westchester Broadway TheatreThe Westchester Broadway Theatre has been around for 37 years. It was originally called An Evening Dinner Theatre, and when I was younger my parents took me there twice (Fiddler on the Roof and South Pacific). In 1991, it became the Westchester Broadway Theatre, and for the better part of the last 4 decades it has been a source for more great productions that I could list- Evita, Chicago, 42nd Street, and dozens more. 

We had a wonderful experience last night. They start with a cocktail hour, dinner, and then the show. The place seats under 400, so it is intimate. We were in the 2nd row, with the stage centered with seats on three sides stadia style, so we could see the veins in their neck at the high notes. There is really nothing like a live performance, and this cast really brought it. You get chills.

Jennifer Babiak, a Long Island girl, was Eliza Doolittle and she was powerful. It is a tough role following Julie Andrews, Marni Nixon and Audrey Hepburn, but she was a good girl, she was! Just the right mix of vulnerability, passion, and what a voiceTom Galantich, himself a Brooklyn product, was wonderful as Henry Higgins as well. It didn’t stop there, and if you are in the sound of my voice you should pick a date in October and enjoy yourself. 

10 minutes after we left the parking lot, we were home. As much as we love Manhattan, it is so nice that we have something so high caliber that is local for our own. The WBT is one of the great things about Westchester County, and as I have said many times, we feel blessed to live, work and raise our family here.

Put down roots here already!  

 

Active Rain September 24, 2011

For Those of You Who Aren’t Facing Foreclosure

Karma CupSomething I read on Facebook earlier made me just a little sad. Chris Somers asked for opinions on the banks’ role in the downturn versus the borrowers, and one of the comments was just callous. This isn’t the first time I’ve heard it. I just wish it were the last. Rather than get into a flame war on Chris’s Facebook, I thought I’d take the classier safer route and preach from my own soap box. 

If you are fortunate enough to not be in financial difficulty, are current on your mortgage, and view the recession from the sidelines, it is incredibly unflattering to say things like “man up and admit you bit off more than you could chew” or “nobody held a gun to your head and made you sign for that mortgage.” I suppose that when the initial sub prime crisis hit in 2007, the majority of borrowers in default may have been irresponsible or naive. The loans were, after all, terrible products. 

But today? People I deal with today literally did nothing wrong except lose their job. They bought within their means, got fully documented legitimate conforming mortgages, and, in short, did everything people in this country have done for generations. 

Except lose their job. That wasn’t in the plans. And they didn’t lose their jobs because they were bad workers, they got downsized because of the recession. Oh, and the banks played more than a passive role in the recession, as we all know. If you’ve ever been called by a banking rep from overseas you’ll understand. 

Almost half of my company’s listings are short sales. Here is a partial list of the reasons for the short sale status:

  • Unemployment. 
  • Cancer and illness. 
  • Sick relative forced relocation when they were  current on their payments but under water. 
  • A few were victims of predatory lending. 
In years past, if you lost your job or faced trouble you could sell and cash out a year’s worth of expenses, saving your credit and sanity. Not anymore. These people didn’t do anything wrong except hit a string of bad luck. None of these people bit off more than they could chew. None of them got a “liar loan” where they stated their income or employment falsely. 
 
So, for those of you who cast judgment on people in distress, you obviously never dealt with the uncaring staff at a lender. And, you are fortunate enough to still have your job. That is the only difference between you and the clients I have, and student of irony that I am, you better pray tonight that you are spared their fate. There is no stress like facing the loss of health or home. Count your blessings. 

Active Rain September 24, 2011

Maybe the SEO Business Isn’t For You

Spam InquiryTo the guy who thinks it is clever to inquire on one of my listings as if he were an interested buyer, only to pitch me  that he is an Internet search firm and can improve my search engine rankings:

I will never, ever do business with you. 

I really get pinched by the false alarm you cause when an entire admin staff puts what they are doing on hold, goes into service mode to answer an inquiry, determines which agent will take care of the potential buyer or seller, only to slide to the bottom of the pole and see your crass solicitation. That is SO not cool. Is is disruptive. 

I get solicited all the time. The Police Conference of New York called earlier, and the guy’s pitch was to stop child abuse, as if I wasn’t already against it. I’m the broker and owner of the company. I get approached by people selling leads, copy toner, advertising, web pages, payroll services (what regular agent deals with them?), business consulting,  and dozens of other offerings. 

But even the scam telemarketers promising me the sun moon and stars if I buy their product don’t have the temerity to masquerade as a phantom buyer to get my attention. Even the guy who knocks on my office door selling knock off perfume out of a cardboard box doesn’t pretend he’s a buyer for one of my listings. This wasn’t a blog comment. This was a consumer inquiry. 

Do you sell to cops by pretending there was a crime? 
Do you sell to EMS workers pretending that an octogenarian fell and broke a hip?
Do you walk up to rectories asking for a confession only to pull out your snake oil?

No, you just figure that I’ll pay more attention with the vague promise of a commission. You try and use my mission against me. 

For Pete’s sake, you are supposed to be good at getting found. If you have to resort to subterfuge, maybe the SEO business isn’t for you. 

Active Rain September 23, 2011

Investors: Time is Not Your Friend

Time is preciousI have written before on real estate investor mistakes, and one of them is worth expanding on. It is little discussed, but if an investor buys a property for rehab and resale, there is more than a simple margin to be focused on. The investor should also be guided by a realistic timetable

All too often, I see amateur investors holding out for a price no matter how long in takes. This is a huge mistake for 2 main reasons: the cost of carrying the property, and the opportunity cost of not turning the property over in a timely fashion. 

Carrying costs kill profit margin. The property taxes in Westchester are the highest in the nation. A medium home worth $500,000 can have property taxes of $15,000 or more. Holding that property for 6 months is $7500 in taxes. Holding that property for a year-far too long-can eat 3% of the value. Taxes aren’t the only incemental cost- utilities, maintenance and snow removal not only cost the checkbook, they can ad stress as well. 

Opportunity cost is by far the silent killer. There are two types of opportunity costs I see that neophytes seldom consider. They are the cost of money, and the cost of lost deals if you hold on too long. 

The cost of money is often simplified into the interest on borrowed money, but it can also be interest lost when the investor pays cash. If you put $400,000 cash into a house, you are taking it from an interest-bearing instrument like a money market or cash account and put it into real estate, which pays no interest. If that fund pays 3%, interest lost on a price of $400,000 over a year is $12,000. If you borrow $400,000, interest can be double or triple that amount, making that hour glass a real source of angst if you don’t move the property. 

The cost of a lost deal is another casualty of hubris. I recently interviewed an investor flipping their first house. When I told them what I thought the home would sell for, their emotion at the quote was palpable. I wasn’t hired. They still haven’t sold, and appear to now be chasing the market. Even if they get lucky and sell at the end of the year for an amount higher than I quoted them, they still lose. Why? Because the incremental amount they held out for is dwarfed by the money they’ll never make had they turned the property over in a timely fashion and parlayed it into another opportunity. 

All too often, newer investors make the fatal mistake of holding out  too long for a home run on every deal, when a good solid double in a shorter timeframe would keep them profitable and healthy. That can be disasterous. Remember, with the gigantic numbers we are throwing around in Westchester and the New York area, mistakes cost a king’s ransom. Tens of thousands, sometimes 6 figures. 

Time is money. You can make money back with prudent future transactional strategy if you don’t hit a home run on a deal. But you can never, ever get time back. 

 

Active Rain September 22, 2011

Why We Won’t Take a 90 Day Listing

CloudI’ll never say never, but this evening I had to explain to a seller client why I was unwilling to take a listing for only 90 days. I fully understand the reason why sellers want to hold their agent’s feet to the fire and ensure that they aren’t stuck in a long term contract with a brokerage that isn’t working hard to get their home sold. However, even if I sold the house in less than 30 days, a 90 day listing is almost always too short. 

It often takes a good solid 60 days for deals to close in Westchester and the surrounding areas these days. That may seem like an eternity to those in other markets, but remember that we can lose a month just getting a home under contract

I never want to commit what I consider vast resources and tools, to say nothing of my own time, effort and cash, to a client that will wander after such a short time, especially if they don’t list at the price I recommend. Average time on market in Westchester is over 6 months, and even that is misleading because that doesn’t take prior broker contracts into account. 90 days is a bathroom break, and when you consider that we can’t do single property websites, google ad campaigns, professional photography, Youtube walking tours and pre list inspection all done in the first 48 hours, the time get s squeezed even more. It can take a good week to have all the marketing set up and the listing properly imported to all the 50 syndication sites we use.

This is, of course, inspired by events today where a seller had second thoughts about the 180 day agreement he already signed. It was actually an extension to a VERY short initial contract period at a higher price than I advised, and my agent who was working with the guy busted his tail for the client. The place was vacant, so he kept it clean himself, emptied the dehumidifier, and mother henned the heck out of the place. 

A DO understand a seller’s fear of being tied up with a firm that is just waiting for another firm to bring the buyer. I get it. I have seen listings horribly neglected that were tied up with a brokerage for a year.  But that is’t us. We are as aggressive as you can get, and if you doubt it, google the address of one of my listings and tell me what you find. I know you’ll find extraordinary exposure, and that should have our clients resting easy that they are in good hands, and that we are in it for the long haul. 

By the way, I never say never. I would take a listing for 90 days under the right circumstances. I once took a 30 day listing, and it closed 36 days later. But that is a blog for another time. The takeway for consumers is that you want a broker that is committed and eager, but not one who is deperate. Desperate doesn’t sell. 

Active Rain September 21, 2011

How About the Ossining “Riverpridehawkian?”

Ossining High SchoolGrowing up in Ossining, even though I went to Catholic schools after 1st grade, I always got the connection between the local history and the high school mascot, the Ossining Indian. We were told of the Sint Sinck heritage, stone on stone, and how the high school teams were emblematic of that history. That changed in 2002, when social and political pressure convinced the district to retire the Indian mascot. OHS grad Dana Goldstein, quite an accomplished scholar herself, has written a complex commentary on the change and aftermath.

Of course, the community is now a decade into mascot limbo, and with all due respect for the folks with the Ossining Indians Forever bumper stickers, I see less of an issue with the loss of the Indian as the lack of a suitable replacement.  They have tried and trashed the fictitious “Riverhawk,” then simply “O,” and now I see tacit references in the press to the “Pride,” as if those ex -jocks among us don’t already know that the term is as common as “athletic supporter.” The only official announcement of Pride is on a student blog I found from a senior, Trevor Gill, who graduated last year.

I wouldn’t have a horse in this race if I did not still reside in the district. My alma mater, John F Kennedy Catholic in Somers, is represented by the Gaels, another ethnic character, only of the Irish variety. I won’t go past mentioning that Notre Dame’s mascot, the fighting Irish, is literally a drunk leprechaun. And I couldn’t root for the Washington Redskins. But the reason for retiring the Indian was not mere political correctness. Tomahawk chops, caricatured logos and costumed buffoons would be reason enough for me if the mist of genocide and suffering did not linger. And as much as I’d like to cross my heart and promise to go back to the Indian if we could do it respectfully and without chicanery and stereotypes, I don’t think we can unring the mascot bell.

What I would like to see is a mascot that the entire community can get behind that isn’t a vowel or part-time adjective. The reason the Indian still remains in our consciousness is because they haven’t devoted the effort to a suitable replacement that matched the campaign to retire the Indian. The world has changed. No one is changing their mascot from Wildcat or Bear to Indian. It is the other way around.  I think it is time for Ossining to adapt, because you cannot rewind. The best thing to do is for the district to put an earnest effort in finding a new identity that resonates with both sides of the argument once and for all.  

Active Rain September 20, 2011

“Call Me” is Not Feedback

A brief rant on agent Feedback, which, as I have said before, is often an excercise in futility. If an agent is kind enough to email back feedback on on of my listings, “call me” is not an option. Our Feedback system is online and my clients get cc’d on all submissions. I don’t need my client getting jacked up thinking an offer is imminent when the agent only wanted to tell me that they couldn’t get the AC to turn on or the top bolt lock to click. 

We’ve recently had a number of agents leave the feedback such as “Please call me- I need to speak with you.” My sellers, quite understandably, break their necks to reach me and make sure I get the “important” message. I did, of course. When I do speak with the agent, the important issue is often simply a benign question or observation. Nothing to get excited about. Offers? Look, if an agent is about to make a sale they aren’t subtle about it, they’ll move mountains to get it in front of me-nobody is coy about making a sale. 

Check this one out:

Feedback- are they kidding?

I called the person. Nothing urgent, just a simple question they could have emailed instead of a cryptic message. Thanks, that really helps…NOT. I have no written feedback to convey to my client, and my time was just wasted. Worse, my client suffered angst over a meaningless conversation. If it were an isolated case that would be one thing. But it isn’t.  

Back in the 1970’s there were some books published by Robert Ringer and Michael Korda entitled Winning Through Intimidation and Power, respectively. They were typical Me Decade-era self help jobs which centered on putting yourself first, posturing, and office/boardroom manipulation to get ahead. One of Korda’s principles was that he who has to make the call loses- in other words, it is the subordinate who has to dial. The superior sends a memo or a message “call me.” It is like a message to go to the principal’s office or call your boss. 

I don’t think this is what is going on, but it is still silly. Why add the extra step? I certainly have no objection to dialing a colleague, but the use of feedback, which is by nature a non-urgent medium, to convey a message when a simple call would do, is misguided. You can call me, text me or email me. There is no need to use feedback to request a call.  It’s like sending me a letter when you are already standing next to me. And it isn’t feedback! 

Active Rain September 19, 2011

How Bartending Made Me a Better Realtor

MaxI have read with some interest on the recent blogging debate on how much we should cross polinate business with our personal lives. On one side you have people who feel it inappropriate to be very forthcoming about family and personal matters in a professional relationship, and then there are folks who see being open as an asset in building rapport and trust. 

Is there a hard and fast rule? No. There are two rules:

  1. People are tuned to 1 station: WIFM (What’s In it For Me)
  2. People do business with people whom they like and trust. 

I recall, as a consumer looking for a rental in Hoboken, New Jersey in 1995 being put off by a rental agent who was an impersonal robot. But I also hate waiters who try and get me to like them when all I want is for them to shoo and bring back my order. Which brings me to a few lessons I learned back when I was a bartender in 2000-2001.

We were trained to never discuss religion or politics. Beyond that and mixing drinks fast and well, the job was to listen. I believe that it is the same thing in real estate. The old adage goes that we have two ears and one mouth. Identify the clients needs, listen, and get them what they seek. They don’t care about you unless they know you care. When bartending, I witnessed, firsthand, waiters who worked hard to get their customers to like them in an effort to maximize their tip. It didn’t work. What worked was hustling to get their food to them as fast as possible. We can chat over dessert or coffee. Agents should never make it about themselves. 

However, people DO want to know who they are doing business with. Building rapport is pretty crucial. And real estate is a relationship business. But how one shares oneself, and when it is time to discuss anything of a personal nature are important judgments to make. My rule of thumb is that I mention my background or kids as it relates to filling a need or answering a question for the client. If a prospective client in Somers or Katonah is worried that I as a Briarcliff Manor -based agent don’t know their area well, I’ll let them know I went to JFK High School in Somers. If a dog or child is disruptive, I’ll reassure them that I have a 80 pound German Shepherd and 4 kids of my own. When the time is right, that helps. It makes me a real guy. 

And I have had many a client tell me that I was hired because they knew I was working for my dinner, not spending money. 

By the time I was married September 29, 2001 I was tending bar only part time. I had a fairly large crowd of regulars, and they knew me pretty well at that point. I got quite a few good wishes from my customers, and to this day if I run into one they’ll ask me about my family. But we only got to that point because I already knew about them. 

I advise my agents to go with their gut about what they share with clients, but to always put the clients as the focal point of the discourse. The proof that the plan works shows in the progress of the company and our growth. People vary, and the only way to know what to say is to listen first and foremost. And no matter where you stand in this debate, I think we can agree that listening is always the best foundation to serving a client well. 

 

Active Rain September 19, 2011

Speechless Sundays: St Augustine School, Ossining, at Sunset

Active Rain September 18, 2011

Occupational Hazard

How can a kid that cute make that much…

Given my work schedule, sometimes we kill two birds with one stone: we pile all 4 kids into the car with a sign and a lockbox, and drive out to a new listing so Dad can put up the sign and install the lockbox. Then we go to Carvel or McDonald’s to thank the kids for behaving. It is work time, but it is also family time. 

Two things made today different:

  • Catherine gets car sick sometimes.
  • I had to drive on a long windy road. 
Get the picture? 
 
While carting the entire Crew  to a listing across the Hudson, we took the approach to the Bear Mountain Bridge known locally as the Goat Trail. About halfway along the goat trail, Catherine became, um, ill.  
 
There was no place to pull over until it was, shall we say, ex post facto. The one stop along the way where people stop to take pictures was waiting for us, and my dear little flower asked if she could get ice cream from the truck parked there. 
 
Aaah, no. But I like your toughness. 
 
We went straight home. Thank goodness the weather allowed open windows on the way back. 
 
As my friend’s dad Big Ralph used to say, these are the good times
 
The heirs apparent
 
 
Active Rain September 17, 2011

Professional Networkers of Westchester

The joke among many in my area is that many forms of networking are called “notworking.” I could attend a networking event almost every day, nurse a cocktail, wear a nametag, and converse with fellow agents about life, the universe, and everything, but that doesn’t necessarily mean it generates business or helps me sell one of my listings. On the other side of the spectrum, there are networking groups that people would die to get into- a good BNI group, for example, could yield enormous referral opportunities because of the exclusivity of professions. 

I don’t belong to a BNI group. However, I am fortunate to belong to small, select professional networking group as the exclusive real estate broker known as PNW, or Professional Networkers of Westchester. This morning at 7:45, while most of the world was still home yawning, I was at a meeting of this group of accomplished Westchester-based professionals, discussing how we can get our respective businesses to the next level. It is brain food, a think tank, and an extraordinary source of business that my own clientele should feel good about. 

PNW has one of just about everything- a banker, architect, painter, CPA, chiropractor, property insurance broker, and over 20 other professionals, and we exchange referrals and ideas every other week and meet one on one often in between. It keeps me engaged, and, perhaps more importantly, gets me in front of tremendous sources for referrals so I can get buyers for my listings and listings for my buyers. So, every other Friday (and for a few hours a month in between) I am in front of a my fellow members by 8am, working to get the next breakthrough.

There are no weak links- just about every member is accomplished, full time, and at the top of their profession. And while it isn’t easy to get out early and meet before the start of business, it is worth the effort.   

Success is not a 9-5 thing. 

Active Rain September 16, 2011

What Does $741,000 Buy in Ossining, NY?

J Philip Real Estate, top selling Westchester RealtorWhat can you get in Ossining for $741,000? 

If you acted fast, you could have gotten a gorgeous 2002-built colonial in Waterview Estates. Here’s what it had under the hood: a level half acre lot backing up to wilderness (General Electric-owned reservoir), exquisite landscaping, a lawn sprinkler system, a wrap around porch and a 2-car garage to start, and we havn’t even walked inside. 

Inside: 3600 square feet of living space, 4500 if you included the walkout finished basement. 5 bedrooms, 4.5 baths, with a master suite to die for; a granite and stainless steel gourmet kitchen with an island; a family room with a classic wood burning fireplace and sliding doors to the rear deck; lots of architectural detail and contractor-owner upgrades; plenty of massive walk in closets; cathedral ceilings with skylights; gleaming hardwood floors on the main level, including the formal living rom and den; high end carpeting in all bedrooms upstairs and in the finished basement rec room – get the picture? 

Now for a little bragging:

We listed this home on May 13, 2011, got an accepted offer in June, went under contract in July, and closed on September 9. 91 days total start to finish, less than half that before an accepted offer. It is the highest price for a home in this subdivision since 2009. Selling a home this fast for 99% of asking doesn’t happen by accident in this market. You have to know what you are doing, and you have to execute. 

If you’d like a home like this, get yourself a free Listingbook account and find another home right here or a nearby community with our easy home finding application that lets you search the MLS like an agent.  

J Philip Real Estate, top selling Westchester Realtor J Philip Real Estate, top selling Westchester Realtor

J Philip Real Estate, top selling Westchester Realtor J Philip Real Estate

Active Rain September 14, 2011

Westchester January Through August 2011 Real Estate Market: Catching Up

Westchester County Home for SaleEarlier this year, I wrote a piece on how the 2011 market was starting out far slower than the same period in 2010. I qualified the statement with the prediction that 2011 might surpass 2010 later in the year, as early 2010 results were skewed by the stimulus. 

Here’s how we are doing thus far: 

From January 1 2011 through August 31 2011, 2655 single family home has sold at a median price of $635,000. 

From January 1, 2010 through August 31 2010, 2832 single family homes have sold at a median price of $648,000. 

We are down 177 sales from the same period last year at a $13,000 lower median price. At the end of June, we were down 248 sales.

I believe we are catching up. Will 2011 surpass 2010 at this pace? It will be a close call. We have 4 months to make up roughly 45 sales per month. 

According to the Empire Access Multiple Listing Service, which is the source of all my data, 732 homes are currently under contract with a buyer as I write this, at a median list price of $535,000. Prices are certainly down from last year. If we can get a high precentage of the pending pipeline to close, I like our chances to best 2010 volume. The wild card is short sales, which are anything but short in timeframe. 

Stay tuned! 

Want to jump in? Get yourself a free Listingbook account and search for a Westchester home like an agent. 

Active Rain September 14, 2011

Rye Playland: Westchester County’s Amusement Park

Labor Day is past us and school has begun. So I’ll rub it in a little and show you a cool photo essay of Rye Playland, Westchester County’s revered amusement park and home of a million happy memories. 

Welcome to Playland

As the sign says, Playland has been open since 1928. It is the only county-run amusement park in the USA, and it is in Rye, New York right on the Long Island Sound. Due to its age and layout, there is a distinctive old-time carnival theme to the place, with a central promenade lined by food and games, with rides and attractions fanning out throughout the park. In the center at the end of the promenade is a stage for performances, and on the other end is a beach and ice casino, where the New York Rangers have their practice facility. 

Central promenade

Playland Lake is a manmade lake where you can take boat rides or rent a paddle boat. You can’t swim in it, but the beach at the end of the park is there if you you want to get wet. 

Playland Lake

The Dragon Coaster is a landmark, and one of the few wooden roller coasters in existence. It was conceived as a rival to the Coney Island Roller Coaster, the Cyclone. 

Dragon Coaster

The Gondola Wheel is not for people with Vertigo. You are over the tree tops and at the apex you can see Long Island. I would eat *after* this, not before, but that’s just me. 

Gondola Wheel

Another New York institution, Nathan’s Hotdogs. I love the “WC” on the building facade, which of course stands for Westchester County. Of course, local favorite Carvel Ice Cream is also close by. 

Nathan's Hotdogs Carvel. Yum

Rye Playland Merry go round

Rye Playland boat ride

Cotton Candy

 

Plyaland has a tremendous amount of arcades, kiddie rides, water rides, and places to sit and relax. Of course, traditional rides like bumper cars are all there also. It is very clean, and the layout is easy to follow. We went there in August and paid about $25 each for all day passes. It was well worth it and the kids had a blast. 

Playland is a very special place, and it is one of the things that makes Westchester County one of the very best places in the world to live. I love that I am fortunate enough to work and raise my family here. 

You should be here too! Get a free Listingbook account and find a home driving distance from Playland and you’ll know what I mean.