Active Rain January 15, 2012

Back to our Regularly Scheduled Programming

No one has asked me to, but I have taken down the post on the Hoax. I think I had a right to be critical of the way they handled this in Seattle, and I do think that we are owed an apology, but I also feel that the passions stirred are not going in a constructive direction. The point has been made. I would ask that all 20+ people who reblogged the post put it into draft. 

We all have our own timetable and criteria on what the right thing to do should look like, and I held the staff to a standard of my own out of a frustration that I was both in the dark and an impression that nothing more would be done. I’ll trust that the right thing will be done and live with the decisions made by AR. 

Little in this world looks exactly as we see it. For example, some have asked me if Melina Tomson’s dissenting comment bothered me, and you should know that Melina and I are friends and like each other quite a bit. Well, I like her. My friends can tell me anything. 

Going forward, what we should do is re commit to being good to each other. We should welcome new members and exchange ideas. We’ve made our point here, and let’s allow the wheel to turn and trust Niki Bob and Kerrie. I would never disable comments but I will delete any meanies. 

To be clear, we have a right to be pissed and we have a right to a straight story. But now we should give the staff the room to do their job unencumbered by any agenda other than the mission of the platform. Back to work. 

As a matter of fact, whoever writes, in the next hour, the most hyper local weltanschauung empowering posts with the nicest pictures wins 50,000 points and an iPad. Ok, 5000 points and a calculator. Hold that thought. 

 

 

Active Rain January 12, 2012

Real Estate Transactions are Stressful Enough, Then Add Foreclosure *POP*

I remember the conversation like it was yesterday, even though it was 1997 or 1998. The typically sweet, warm and cordial client and I were discussing our next move on a purchase offer, and I was advising them against what struck me as making a rash response. “Well if you don’t agree, Phil,” she said “Maybe we should just call the listing agent and deal with him directly.” It was out of character for this person, over the top, out of the blue, and hostile. And it was also very temporary. Everything worked out fine, but it made me appreciate that the stress of a real estate transaction can bring out some serious passions in people. That’s just how it has always been.

Stress can make a person cross-eyed crazy. 

That was 14 or 15 years ago in a healthy economy at lower prices. 

Now…add the shadow of foreclosure to the mix, a recession, and a terribly depressed housing market and you’ve got yourself a real party. Now we are talking 3-ring circus, half a bottle of vodka won’t calm me down stress. 

My job as a broker is to diffuse the stress and be the voice of reason. That’s not always easy. Take the lady in my example back in the 1990’s. If she were buying a short sale and dealing with stressed out homeowners facing foreclosure and financial crisis, it would be like throwing gas on an already roaring fire. 

The thing that all buyers should understand is that what might, in the fog of stress and emotion, look like manipulation or game playing on the part of a distressed seller is actually just normal people trying to cope. For example: I have had situations where buyers have been eager to get the seller to sign the contract. However, there have been delays on the seller’s part due in large part to their circumstances. A signature might be delayed because a divorced spouse is out of state or working funny hours at a second job to make ends meet. Or a financially distressed seller can’t make a repair until after they squirrel up some extra money. 

And yet the buyers sometimes don’t see that. They see delay. Games being played. Shenanigans. That’s what it seems like to them. 

What the buyer often doesn’t understand is that their sensibilities are innaccurate because they are stressed and on edge in a situation that occurs in life but a handful of times. The seller isn’t playing them. They are just dealing with hardship. It is all in how you interpret through your mental filter. The best thing for the principals to do in a sale- especially a distress sale- is to practice deep breathing and not trust their physical impulses. Suspicion of the unknown may have helped our ancestors survive with sabre-toothed tigers, but it doesn’t help negotiate real estate. 

That’s what brokers are for. 

Active Rain January 9, 2012

The Little Things that Inspire

I have a conference all day in Manhattan tomorrow, so my Sunday was even busier than usual. At 9am I was at a kitchen table, discussing the next move for a new client. I seldom need “extra” motivation to get the job done for folks- I have 4 kids and a company to run. But sometimes, inspiration does find me. This little sweet thing was going to be put in another room, but I asked that she stay with us. I have had two yellow labs in my life, and adored them both. She looks- and acts- just like my Bella, whom we lost in 2008. 

So yes, I am going to help her daddy sell the house and find a new home that is pet friendly. It isn’t just the paycheck; I am about a roof over your head, home and hearth, and yes, a friendly space for the furry family member. 

Yellow Labrador

Active Rain January 8, 2012

A Good Sign of Progress

J Philip Real EstateI’ll be the first person to admit that I do a crummy job of leveraging my database of past clients. We don’t have any regular communications like newsletters or emails, and that is a lost opportunity. The company will be 7 years old this June, and by that time I will have a good system in place to reach out to our past clientele with some regularity.

That said, in the past few months I have noticed a nice trend: we are getting more referrals from past clients. It makes sense; with almost 300 closed transactions since 2005, somebody was bound to refer us a friend or relative. And they are. 

When I started the firm, I actually hadn’t sold a house in 5 years. I kept my license up and qualified as a broker because of my active career as an agent from 1996-2000 in Rochester, NY. But that was 300 miles away, and I had no referral base in Westchester. I started the company from zero, literally, earning every client through prospecting. Nothing was easy, and no one looked me up at the behest of a friend or relative. It was all my beating the bushes. 

Three months after the firm was founded, my brother Paul passed away very suddenly. Two years in, the Sub Prime Meltdown hit. The following year the Financial Crisis hit. Two and three year old companies seldom have much of a referral base of past clients to draw from. We sure didn’t. But we weathered the storm, and as 2012 begins, I can point to half a dozen active files that are sourced from past business and not from marketing. Each year, the percentage has grown, and I have to say that among the most rewarding feelings in the world is a past client entrusting their loved ones to my care. 

As I said, among my plans in 2012 is to do a better job of being in touch with past clientele. It isn’t just about soliciting referrals, but also to be a resource to those that trusted me in the past. However, it is smart business too, and no matter if people think of me because we’re in touch or they just recall a good job, I have to say that the more referrals we get the more I love them. It may sound a tad corny, but it really does inspire me. 

Active Rain January 7, 2012

ARE YOU USING “BANISHED” WORDS IN YOUR SALES OR MARKETING?

I am a huge fan of the Lake Superior State University Banished Words list. It is an annual survey of overused words and perusing past lists gives some insight into the pop culture of the time. Things like this really scratch that BA in English itch I get sometimes! 

Via Janet Jones, Kihei, Maui, Hawaii Home Staging/Interior Redesign (Just Your Style Interiors, LLC):

2012 Banished WordsOn New Years Day ever since 1976, Lake Superior State University in Michigan has published its “List of Words Banished from the Queen’s English for Misuse, Overuse and General Uselessness“.  During the year people from around the world submit their nominations to the University.  At the end of the year the University compiles the list based on the total number of nominations for each word. 

Last year’s list included such greats as “BFF“, “viral“, and “Wow Factor“–none of which I have a problem banishing.  However, this year’s list had some of my favorites.

Number 1 on the list is “amazing“.  Apparently overused by network TV and reality shows, people felt that amazing no longer referred to anything truly amazing.  Amazingly, this word received more than 1,500 nominations.  Now, how am I supposed to comment on the room transformations that are posted by my fellow stagers if I can’t use that word?  How can you describe a 180-degree ocean view in your MLS listing if you can’t use “amazing”? 

And as disappointing as it was to find “amazing” on the list, number 11 was “ginormous“.  When I first heard this word I thought it was totally bizarre–sort of like “upsizing“.  But now it is my favorite word to describe 9-foot long sofas in 12-foot living rooms and 60” flatscreens in 700 square foot condos.  Apparently those submitting “ginormous” felt that large and big were adequate.  Apparently they don’t stage for a living. 

Coming in at number 6 is “man cave“.  While not a particular favorite of mine it does aptly describe certain rooms I have seen in my staging and design career.  “Man cave” conjures up an image just in uttering these two simple words.  Please tell me who is going to come up with a good replacement for this phrase since “room that guys like to hang out in, drink beer, watch football, and no woman wants to willingly enter” is too long for me to say?  If you Google “man cave” it returns 16,800,000 listings.  Maybe it is a bit overused . . . .

The full list is as follows:

  1. Amazing
  2. Baby Bump
  3. Shared Sacrifice
  4. Occupy
  5. Blowback
  6. Man Cave
  7. The New Normal
  8. Pet Parent
  9. Win the Future
  10. Trickeration
  11. Ginormous
  12. Thank you in Advance

 

I guess it is time to consult my Thesaurus . . .


 

 

 

 

Active Rain January 6, 2012

What Does $350,000 Buy in Yonkers?

What can you buy in Yonkers for $350,000? So glad you asked. I happen to have a fresh example of just such a home that closed earlier today for $350,000 right in Yonkers a stone’s throw from Bronxville. The property is a charming Tudor with loads of awesome, pre-war appointments like leaded glass windows, classic molding, pretty hardwood floors, and awesome curb appeal that. 

The home has 3 bedrooms, a full basement, a detatched garage, a rear patio, a walk up attic, formal dining room, first floor den, and a woodburning fireplace. The location is also wonderful, literally minutes from the Bronxville train station.

J. Philip Real Estate listed the property and brought the buyer as well- we wish both our seller client and buyer customer nothing but the best in their new surroundings. Total time on market from listing to closing: 86 days. This one went fast with multiple offers. But we have more- just log onto WestchesterDreamHome.com to find one of your very own. 

Listed and sold by J Philip Real Estate

Listed and sold by J Philip Real Estate

Active Rain January 5, 2012

RE BarCamp Is in New York City January 9th!

My pals at the Lucky Strikers Social Media Club will be putting on the 2012 edition of Real Estate BarCamp this Monday, January 9th from 9am to 5 (ish) at Simple Studios at 134 w 29th St in Manhattan. If you are a licensee and have never been to a BarCamp, you should check it out. If you’ve been to one, you’ll know what I mean. The incredible amount of cutting edge learning and peer to peer exchange of information at these events, to say nothing of FUN, is unparralleled.

Admission is $30 and that is the best deal on 8 solid hours of learning you’ll ever see. 

For those of you reading this who are consumers, you need to knwo that there are industry professionals who attend these events not to get continuing education credit or get out of the house for a day, but to give you better results and service. A commitment to learning, a need to be current and a desire to be ahead of the curve is paramount to selling real estate for happy clients in the 21st Century. 

For more information, log onto ReBarCampNY.com. If you are in the NY area or can get here, make plans! 

RE Barcamp NYC 2012

Active Rain January 3, 2012

And it Felt Damn Good

Active Rain January 1, 2012

In 2012, I Will Sell a Home for US Veteran Facing Hardship Pro Bono

Real Estate Brokers for VeteransThis past Memorial Day I wrote a post entitled Memorial Day 2011: Giving Back To a Veteran in Need. In it, I announced that my company would sell a home for a US service veteran facing hardship for zero commission. My father was a veteran of World War II and Korea, and I asked for the community to let me now if anyone knew of a veteran who could benefit from this. I have not yet, so, being loud mouth I am, I have decided to raise my voice. 

As I stated this past May:

There is one thing I am going to do in my little corner of the world to make a difference to a veteran in the next 12 months. I will list and sell one veteran’s house in the next year pro bono. They have to have a special need of some sort (it can be financial) because it is a waste to do it for a vet who is flush with cash or in a short sale, but so long as there is a DD-214 and the possibility of an equity advantage I’ll get it done for this veteran gratis as my way of giving back. I can do this for one veteran (or their survivors), and it can be in any of the following counties: Westchester, Rockland, Putnam, Dutchess, Fairfield (CT), Bronx, Queens, or Orange. There is minimal small print to the offer, because I can’t guarantee that a buyer brokerage will be cool with forgoing their end, but there will be no listing commission. 

If you know of a veteran who needs to sell and a pro bono arrangement would make a difference between hardship or not, please let me know via phone or email. 

If you are a fellow broker-owner, you feel like following suit and such an arrangement would not be an undue burden to the sustainability to your business, I encourage you to join me.

I have started a Facebook group for like-minded brokerages who feel that this would be a worthy endeavor. If you’d like to join me, please log onto Real Estate Brokers For Veterans group and add your name to the list of brokers- this way, we can have a list of colleagues in the different markets to whom we can refer veterans when the opportunity arises. The late Joe Ferrara often said that real estate licensees should have pro bono obligations just as attorneys. We don’t, so this is strictly voluntary. 

If you are a broker and feel this is a worthy cause, please join me. Given the opportunity cost of working a file for no fee when you could be on a paying file, please only do so if you can absorb the work- it is not a suicide pact. Only give if you can. But if you can, please do log on and join

And if you know of a US service veteran who may benefit from this in the Metropilitan New York City area, please email me. 

Update: The Fisher House is an excellent alternative for your contributions, large or small. If this works for you, join us on Facebook! http://www.facebook.com/groups/realestatebrokersforveterans/

 

Thanks Dad

Active Rain December 31, 2011

State of J. Philip Real Estate, 2011 Edition

Two of our board membersAnother year has come and gone, and the real estate industry continues to plug along under the malaise of the housing downturn that has yet to hear the word “recovery” since the 2007 Sub Prime domino was the first to fall. Our firm was only 2 at that time, and we are still standing. Actually, we’re doing a bit better than standing. Here’s how we did in 2011: 

Out of 872 MLS member firms, our company was ranked 53rd in closed sales. This puts us in the top 6% of brokerages in our Multiple Listing System, which is run by the second largest association in the State of New York. 

Of the $17 million in sales volume we closed, over a full 3rd was from our growing team, a huge increase in percentages over previous years. This was among my most important goals from last year at this time- to grow our family of producers. I expect that the trend will continue. I predict that I will be less than half of the dollar volume in 2012, and that my own personal production will still be higher. 

Regarding my own personal production: I was ranked 29th out of over 6500 agents for closed sales in 2011. This actually constitutes a “down” year for me personally, as I was previously in the top 10 from 2007-2010. However, this was by design. I sent far more business to my team, the production was distributed among our associates, and we’ll parlay that experience into a stronger 2012. Dozens of inquiries a week are given to our team to follow up with, and given the caution of the public, our conversion rate is encouraging. 

Regarding the team: there are 25 licensees associated with the company with several more waiting in the wings. In a climate that has seen some firms close or merge with others, I am proud that the brand we are building is growing. As happy as I am with the talent and hard work of our agents, prouder still am I of their integrity and scruples. If you work with a member of this firm, you can expect that they’ll be fierce, ethical advocates for your best interests. When my caller ID is the number of one of my agents, the typical conversation is not how to just make the sale alone; it is almost always how to take the best care of the client. We don’t hire just anyone here. You can’t teach honor. I am humbled to have these guys with me. 

One of my 4 life coachesI was recently re-elected to my 3rd term as MLS Vice President, and I was on the committee which oversaw the merger of three local associations into the new Hudson Gateway Association of Realtors, which now covers 4 counties of New York City’s northern suburbs. The name is pending, but the merger is in full effect in January. I was humbled to be included in this endeavor. 

That which is not growing is dead. The plans for 2012 include a cutting edge revamping of the company website, an overall increase in our web marketing, and to put every listing the company carries to be on page 1 of Google for the most common consumer local search terms. We will add more quality agents and brokers. They will also have better tools with which to serve their clients and build their practices.  

Behind the numbers are some awesome clients, all of whom have a story. We helped some short sale clients leave their situations with dignity. We helped some first time home buyers build that first nest. We wiped our share of tears, we gave our share of happy hugs, and the firm got some new friends who will refer future buisness because we took care of them. I am greatful to everyone who chose us as their broker in 2011. 

Men can’t give birth. Next to my family, this brokerage is my baby. It is my name, my reputation, and my passion. Anyone who knows me knows this- I love building my brand, and the goals for 2012 are aligned with that purpose. 

Active Rain December 31, 2011

Have You Noticed That Buyers Are More Nervous These Days?

I seldom reblog, but Doug’s post speaks to the nationwide crisis of confidence that the american consumer is experiencing. Doug is in Alexandria, Louisiana, about as different fom Westchester County as you’ll find. I lived in Louisiana in 1993-94 and it was a different world from New York, and indeed, much of the south as well. But that’s the point- all real estate is local, and what is occuring in Miami and Las Vegas does not translate to White Plains or Yorktown Heights. 

My comment was as follows, and it is worth repeating here: 

I think the operative word for buyers hese days is “caution.” More time to decide, seeing more homes, bringing more relatives on 2nd and 3rd visits, bringing their contractor friend through, checking title, and then more speculatively lower offers. It is a sign of the low ebb in consumer confidence. 

It is also a sign that the media does a poor job of reporting local data. Some people in Louisiana or New York read about the issues in the sunbelt or southwest and assume the issues are local- they aren’t. 

Via Doug Rogers- Your Pineville Louisiana Agent (Bayou Properties Realty):

Doug Rogers Bayou Properties Realty

  Perhaps it’s the stress of the Holiday Season, but my buyers seem a little “jumpy” lately. This fall I have noticed extended home searches, a less willingness to negotiate, and look out if the inspection report comes back with anything other than flying colors…

 I can’t stand pushy sales people. Provide the facts, then let me select the pair of Docker’s pants to purchase. As such, I run my real estate business the same way I like to buy Dockers. Much research and little pressure.

Maybe the negative media attention is getting to folks. And with this being an election year don’t expect any improvement on this front. But in 2012 I expect to be doing plenty of buyer hand holding. No Worries, all part of the joy that is real estate sales…

 

Doug Rogers

Associate Broker

Bayou Properties Realty

 

Active Rain December 29, 2011

Wordless Wednesday: Foot Warmer

Active Rain December 28, 2011

If a New Home is Your 2012 Goal, Hire a Buyer Agent First

Rye Playland Dragon Roller CoasterChristmas was not long in our rear view mirror when the calls started up again today. We love inquiries on our listings; that’s what we work for. However, there are calls, and then there are calls. I can tell with some calls that these folks are first time buyers and just starting out. You have to start somewhere, but two calls in particular made me reflect on them more like they were incoming freshman who would need to get their feet wet than capable buyers. I just said to my wife that I wish I could fast forward to July with those two people after they learned the ropes. 

The details aren’t important (although you might smile). What is important is that every year, a fresh batch of would-be buyers enters the market, and many jump in haphazardly without an advocate, representation, and without advice from a professional. Many get disappointed, hurt, or both. And most of the stories I’ll hear in six to nine months will start out with the one of the following:

  • We didn’t use an agent. 
  • We used a terrible agent. 
Very recently I read a blog post from a technology consultant who shared how he would be changing agents in January. He found the person at an open house and figured they’d be fine to work with without really vetting them, and 6 months later he didn’t have a result. He resolved to choose a better agent this time around. I applaud him for the lesson learned and for not indicting the entire industry over the lack of professionalism of one person. 
 
First-time home buyers should heed that lesson. It is not enough to get a buyer agent, although you absolutely should get one soon if you want to start shopping for a home in 2012. The agent you hire should be one who will help you make the largest purchase of your life with the minimum of headaches, and at the best terms possible. They should know what questions to ask, what strategy to negotiate with based on the facts on the ground, and 100 things you can’t think of because you don’t do this for a living. What’s more, a good buyer agent will have the backbone to tell you when you are making a mistake instead of yes-ing you to death. 
 
Happiness is a warm 90 Lb PuppyEven in the current down market, real estate mistakes in Westchester County are really expensive. The median home price is well over half a million dollars, and annual property taxes of $10,000 or more are commonplace. There is a lot to think about, and the agent listing a home you call on yourself was hired to eat your lunch. A casual throwaway remark can cost you $25,000. How do I know this? Because I have advised my clients to make moves based on those casual remarks when the buyer uttered them. But if you have your own agent, I can’t hear a word you say because we’d never speak. 
 
Unfortunately, there are people out there who think that they can research everything on their own and use a compliant agent as a door unlocker and carrier pigeon. They don’t understand that online information is the booby prize! Data doesn’t make you as good as a capable agent any more than reading medical journals would make you a physician. It gives you a false sense of security, and great suggestions to your Aunt Ethel the real estate agent as to what to say in negotiations. But it doesn’t tell you that the house down the street, while it did sell for XX dollars less then my listing, smelled like a litter box and was filled with wood paneling. 
 
I could give 1000 other examples but the take away is that you have a clear advantage when you hire a good buyer agent to begin with. Get someone with a proven track record, references, and whom you feel you can work well with. You’ll thank me in about 6 months. 
Active Rain December 25, 2011

An Open Letter to Jamie Dimon – CEO J. P. Morgan Chase

Those of us who have short sales as part of our brokerage business can relate to Mike’s frustration. Short sales allow distressed sellers to leave their home with dignity, get a fresh start, and avoid foreclosure or bankruptcy. But that’s not the reason for banks to streamline the process. 

When a bank approves a hsort sale on a non-performing loan, theyliquidate a toxic asset years ahead of time, save on the legal fees related to foreclosure,  avoid selling a repossessed property for a far lower price, and avoid the complications related to the robo signing scandal. Simply put, they get more money for their non performing loan,  faster. More money faster. 

YET- getting a bank like Chase or any other entity to approve a short sale in a reasonable period of time is like wishing for world peace. And they often have to be dragged to the closing table kicking and screaming. 

Look, the banks did a fine job of wrecking home values and decimating the economy. They shouldn’t complain that they can’t get more to pay off these loans. They should devoate triple the resources to getting short sales approved and closed so we can rebuild the housing market. 

Via Mike Cooper, Real Estate Agent-Broker, Winchester,VA (Cornerstone Business Group, Inc.):

                                                                Cornerstone Business Group, Inc.
                                                                             P.O. Box 1864
                                                                       Winchester, VA 22604
                                                                             540-722-6029

   
December 22, 2011

Mr. James Dimon
Chief Executive Officer
J. P. Morgan Chase
270 Park Avenue, Manhattan,
New York City, New York

Dear Mr. Dimon:

I hope you and your family are preparing for a wonderful holiday celebration.  It is a magical time of year.  The Christmas season is a time when excitement and hope rise in the hearts of people.  The freshness of cool winter air and the sounds of Christmas music abound.  Children wait in great anticipation for the 25th to arrive with the promise of presents and family and hours of laughter and fun.

It is so magical, unless of course you’re a J P. Morgan Chase Bank customer waiting on an answer to a short sale.  The economy has been good for many in our country.  Take your bank for instance.  It did receive a $25 billion dollar bailout from the U. S. Treasury.  That’s great!  No American wants to see a friend, family member or even a business fail.  I’m so glad we were able to help you out.

It’s interesting that you said, “JPMorgan would be fine if we stopped talking about the damn nationalization of banks. We’ve got plenty of capital. To policymakers, I say where were they? … They approved all these banks. Now they’re beating up on everyone, saying look at all these mistakes, and we’re going to come and fix it.”  Yet, you still accepted a bailout.

Now, I find it fascinating that your customers, who did not receive any kind of bailout, but are just trying to do the best they can to overcome a bad situation, cannot even get a returned call from your employees.  The bank who has “plenty of capital” is going to spend 60 – 90 days to determine if a young couple who are in the biggest struggle of their lives can complete a short sale.  I find it interesting that your bank, who is government “approved,” spends millions of dollars dragging their names through the mud by posting a second, third and fourth foreclosure notice in the local media.  Wouldn’t that money be better spent helping them find a solution rather than simply kicking them to curb?

They just wanted a part of the American dream.  And, speaking of the American dream, congratulations on being voted as one of America’s highest paid men in 2006.  I bet that was exciting.  A salary of $41.2 million probably looks like chump change today, right? 

Well, anyway, when you and your family sit down to a grand holiday meal, and you’re toasting your success, your family and your many blessings, please toast the families associated with J. P. Morgan Chase who are explaining to their children why there are no gifts under the tree. 

On a side note, could you please get your short sale department a second phone?  I noticed that the dozens of calls I make to that department are never answered and always go to voice-mail.  It might be good to hire another negotiator or two as well.  Since you have “plenty of capital, ” it might also be helpful to have someone return calls periodically.  My clients get testy when I can’t answer their questions.  It makes me look bad, but don’t fret over me, I do explain to them that your bank doesn’t care about its clients and Chase doesn’t bother to communicate with me or anyone.

I realize your family isn’t living under the stress of a soon approaching foreclosure, but millions of Americans are today.  When your customers call your bank and your staff acts flippant or demonstrates that they really couldn’t care less about the clients, it does leave a bad taste in your mouth.

I can only hope that someone you love deeply ends up in the same place one day, and in the process calls a bank, just like yours, and receives the same sub-par services that your bank delivers.  Have a very Merry Christmas, and hopefully you’ll make that highest paid men list again.  Wouldn’t that be special?

Sincerely,
Mike Cooper, Broker

********************************************************************************

Give me a call for all your real estate needs, and let’s make something amazing happen. 

Mike Cooper @ Cornerstone Business Group, Inc., 888-722-6029

Real Estate Sales and Property Management

 

(Disclaimer:  All grammatical mistakes, punctuation breakdowns and misspellings are purely for your amusement and entertainment.  Feel free to cackle.)

Active Rain December 22, 2011

Wordless Wednesday: Triple Play Pics, Finally!

Active Rain December 22, 2011

“Do You Have an Office?”

J Philip Real Estate 522 North State Road Briarcliff Manor, NY 10510It is always interesting to shift gears from figuring out a way to get my listings on page 1 of Google for certain hyper local keywords frequented by consumers in 2012 to a question straight from 1995. Specifically, I was contacted by someone whose house recently expired unsold and we discussed their options. As they picked my brain about how I sell my listings, the question was posed “do you have an office?”

Now, this is not a dumb question. It is actually an understandable question. Having worked from home for some time and then opening up our brick and mortar office, I did see a difference in perception from colleagues and consumers alike. Office space can make a difference. That said, if your home is unique and appeals to a more uncommon, specific niche buyer, the real question for me is “what are you going to do that my last broker couldn’t?” or “how will you market the home differently to make it stand out?” Those are the crucial questions, because when you’ve been with a fancy big name office with national advertising and gourmet coffee in the lobby and still failed to sell, you start to realize that walk ins (i.e., folks window shopping who literally “walk in” to the office intending to speak with an agent) aren’t your bread and butter.

I’ll repeat it here: When Ann and I started the firm in 2005, we had a desk in my parents’ old bedroom. This was the same room where my crib was in 1967. It had a desk, a fax machine, a desktop computer, and a broker who planned world domination through an Internet presence that made the public percieve us to be larger and more more established than we were. That was the plan, and it worked well enough for us to open up on North State Road in 2007. We now have a small branch office in Upper Manhattan on Amsterdam Avenue as well. 

So yes, we have an office. It is at 522 North State Road in Brarcliff Manor in a brick professional building with a mansard-style roof and lots of parking. Italian food is walking distance in both directions (I wouldn’t have it any other way).  And from this office we manage 25 licensed agents and sell homes all over Westchester, the Hudson Valley, and even the boroughs of New York City. From this office I sell condos in White Plains, homes with acreage in Dutchess County, REOs in Staten Island, co ops in the Bronx and Queens, stately colonials in Pelham and Armonk, ranches in Nyack, and tons of other property. 

And none of that closes because of our office or because we were “in the neighborhood.” We get the job done because of how we ply our trade. We live in the question of how to market our listings better, how to help our buyers get better deals, and how to increase our stature online. And while we do get the occasional walk in, we don’t depend on them to pay the bills. The plan to leverage consumer friendly technology from day 1 has been followed religiously, streamlined, and improved month after month, year after year. This is why we have grown, and this is why 2012 will be a breakthrough year for our client family. 

Active Rain December 20, 2011

The Rules of Engagement with Offers and Due Diligence

The things you see showing housesPerhaps my colleagues can relate to the following scenario:

A buyer is interested in your listing. Their agent emails you a slew of questions, and you get all the answers. There might be one of those 2nd or 3rd showings where where half a dozen extended family members come by and stay for 90 minutes to kick the tires while your seller client improvises family dinner at Arby’s. We recently had three generations of a family look at a house in Yonkers for 2 hours and when my seller returned to his house the washing machine was broken! What in the world were those people doing? 

We have had prospective buyers come back for 3rd visits and stay for hours. They’ve walked through with friends of the family. In laws. And that is fine in this cautious environment. But at some point, lines and protocols should be clarified, even in a buyer’s market. Taking your contractor buddy, your HVAC guy, or your architect is not appropriate unless and until you have an offer in on that house

Unless you have really peculiar circumstances, structural inspections and most types of due diligence are done once you have a deal. In most areas this is known as the review period of contracts, and in Westchester County it is done before contracts but certainly after an acceptable offer is made. That’s how it is done. 

BUT PHIL, I can hear some agents say, My people don’t know if they want to make an offer until they make sure that their roofer/plumber/electrician/rabbi/sheetrock whisperer say it all checks out! To those agents I would say learn how to sell real estate. If I had a client ask me to do something backwards I would, um, tell them that is backwards. I would educate my client.  

BUT Phil, I hear another agent say, I don’t want to WASTE MY TIME if they aren’t going to go forward. We have to make sure everything checks out before I type up an offer … To those agents I say, do your job and stop trying to cut corners. It is ironic that you are so willing to waste the seller’s time. The occasions where there should be something verified before going forward exist, but they are rare. 90% of them probably involve you going to the town clerk or building department, not in the garage and attic. 

The gravity machine works great at our houseDeal first, due diligence next. Here’s why. If I as the listing agent encourage my sellers to allow curious, albeit uncommitted buyers and their posse to track insulation dust throughout the house enough only to have them not go forward, at some point my clients blow an O-ring. The broker’s job is to smooth out the process, not introduce a period of intrusive hell into their lives. Selling a home is disruptive enough. 

And when I represent buyers, it is the same thing. Here’s why: If a buyer has a deal on  a house, he has leverage on the seller. The seller does not want to lose the deal. And if the discovery period yields an issue, the seller is more likely to address the issue for a committed buyer than with someone they perceive as a nuisance. Buyers get far more consideration than lookers. Doesn’t that just make sense?

That’s the takeaway for consumers. You have to give to get. It isn’t about making things convenient for the seller (although that doesn’t hurt- alienating the seller is not the way to start an offer), it is about leveraging a stronger position to get what you want. And if your agent says that something is a bad idea, don’t get upset that they won’t be obedient; be glad you have a strong agent with backbone. They’ll be a better negotiator for you. 

If you are a buyer and the house feels like home but you have a reservation about the physical condition, that is what inspections are for. Lock the deal in first, then you do your due diligence. Any risk that you’ll find vampire bones in the basement is abated by the seller being more likely to fix the issue for a good faith buyer than a looky loo. Deal first, due diligence next. That is the rule of engagement, and that is why the protocol works. 

Update: Read Debbie Gartner’s comment: 

 I’ll also add perspective from the contractor’s end…it is very frustrating and a waste of your time to have us do an estimate, if you are not even sure that you are going to buy the house.  I’ve wasted too much time doing this.  It’s one thing if I lose an estimate to someone else, but totally different if the customer doesn’t buy the house.  my time is valuable too.  I try to avoid these like the plague.  I’m happy to go if it’s in contract.

Active Rain December 19, 2011

Hard Decision? No, Not Really.

Today was a first since I started my brokerage in mid 2005. I did something that I actually think more brokers and managers should do on occasion. 

I informed an agent that they would no longer be with our company. I fired someone. 

I’d love to say that it was difficult or that I was conflicted about the cut, but I was not. It was absolutely the right move, the company is better for it, and I haven’t scintilla of a doubt about my decision. Frankly, I am glad I terminated the person before they did something that would harm the reputation of the company or, worse, harmed the best interests of a client.

Back in October, I wrote a post entitled How Salespeople Can Prevent Their Broker From Premature Gray HairI undertook that one because one of our part-time agents was, inexplicably and for reasons I’ll never understand, unresponsive about fixing a relatively benign issue. If you ignore that small minor toothache it eventually becomes an abscess. And that is what happened.

The details are unimportant. What is important is that our firm has standards, and when Ann observed that we could never sleep at night if this person pulled this stunt on a client instead of with us, I knew I had to act. So I did.  Every opportunity was extended to make things right; it was to no avail. We are now a 25-member firm instead of 26. And I am completely at peace with that.  I have dealt with brokers and managers who demurred taking decisive action when their agent did something incredibly crappy. It’s like they could never part with anyone who brought in a dollar, like you can’t find someone to replace them who is better.  I will never be that milquetoast. 

I love growing my company and my brand. But only with good solid people. I’ll never sell out. I’d never hire or retain someone just for numbers, or, worse, just for money. Anyone who doesn’t share our values can do so from afar, but never under my roof. I am glad I did what had to be done before this person could let a client down. 

 

Active Rain December 18, 2011

What You MUST Know About Dual Agency if You Are Selling a New York Home

Sellers may get top dollar if their agent does not have a buyer agent to deal withPop quiz:
In the State of New York, if I as the listing agent bring my own buyer to the closing table, does that automatically make me a dual agent?  

If you answered “yes” you’d be wrong. If a New York real estate agent sells their own listing to their own buyer they are NOT automatically a dual agent. As a matter of fact they probably shouldn’t be.

Dual agency is one of the most misunderstood and controversial topics in the real estate industry. Part of the problem is that even professionals can’t agree because the rules vary greatly across state lines. Earlier today, on a discussion board on improving industry standards and practices, a licensee from another state wrote that if a buyer who had no agent called to buy one of her listings that she would refer them to another agent. In her state, she would be doing the right thing.

I would assert that in Westchester County where I work, if a buyer were hot for one of my listings and I did anything short of scheduling a showing with the intention of producing an offer for my seller, that I would be acting contrary to what my seller client hired me to do. My seller want me to get that buyer to commit. As a matter of fact my seller client should want me to bring my own buyer. And not because of the urban myth that there will be a commission savings. 

The reason my seller should want me to sell their listing myself is, pure and simply, advocacy. The seller hired me to sell the house when they list. They are the client. I am their advocate by statute. If we get a call on a sign or Internet entry on a listing, that guy is a customer. He didn’t hire me. I am not his advocate. He just wants to see the house and doesn’t have an agent. I owe him fairness and honesty. But I don’t work for him. When a buyer deals directly with me as the listing agent, he has no advocate

What are the advantages to the seller? 

  • There is no buyer agent. The buyer has no counterpart to me working for him. 
  • There is no buyer agent. I don’t have to call that agent for an update and wait for them to call the buyer and then call me back. I just call the buyer. 
  • There is no buyer agent. There is no one with MLS or broker access to the comparable market activity to educate the buyer. 
  • There is no buyer agent. The buyer is negotiating the largest transaction of his life with me (and my 500 transaction background) with no professional help. 
Don't get taken for a rideAre you getting the picture? This is why we tell buyers they need an agent to represent them, because the listing agent may well eat their lunch! But when a guy walks in cold off the proverbial street to see one of my listings, that act alone does not hire me as his representative. He is a customer. The seller is the client. This makes exclusive buyer agents and consumer advocates cringe, but the consumer I work for is the seller client. If the buyer chooses to not be represented, he does so at his own peril. 
 
Moreover, if a buyer comes in cold off the proverbial street and the listing agent proposes dual agency on his own listing to induce the buyer to work with him, a fantastic case can be made that the listing agent is throwing the seller under the bus. The seller didn’t hire me to split my loyalty at the drop of a hat. They hired me to procure the best terms possible.  
 
The only time dual agency comes up (or should come up) is when you have two clients. For example, if that home seller who has been my client for 6 months asks me to represent him in his next purchase and then expresses interest in one of my listings, I have a client on both sides and dual agency arises. But that is another post
 
If you are a seller, you can plausibly want your listing agent to “double end” the sale for the reasons above. And if you as a buyer have a listing agent propose that they can be a dual agent and also represent you the first time you meet, that should tell you a thing or two about how loyal they really are. 
 
Note: In the State of New York, agency relationships must be disclosed to consumers in their first substantive contact with a licensee. 
Active Rain December 16, 2011

The One That Got Away- The Train Wreck I Never Should Have Allowed

See saw of real estateSometimes I regret asking a question because I hate the answer. 

Just this morning, I saw that it was the last day to submit an entry into The One That Got Away blogging contest, and I asked myself if I could recall a good story on the theme. Unfortunately, my answer came in an email tonight. 

Background: 13 months ago, I listed a true fixer upper for a very nice seller client. It was a gut job that needed everything- heat, electrical, windows, floors, baths, kitchen, you name it. It would need either an all cash buyer or a rehabilitation mortgage. It didn’t sell  in the first listing contract, but I earned an extension from the seller. We got our buyer this past June. 

The buyer’s agent was, from the sound of things, inexperienced. The buyer’s attorney…well, she was REALLY out there. She not only went on the home inspection (never heard of that one), she attempted to renegoiate the terms of our deal after contracts were sent out. Can you say “bad faith?” The icing on the cake was that the mortgage loan officer was really unresponsive. For months we asked for updates and got nothing from the lender, all while the attorney assured us that their mortgage application was proceeding. 

We were informed that a commitment was issued in August, but it was subject to an appraisal. How could they issue a mortgage with no appraisal? Again, no answers from their loan officer. After the appraisal, we were assured that the “clear to close” was imminent. 

Then, the hammer came down. The bank revoked the commitment. The appraisal cited water seepage in the basement and disqualified the collateral. How can you disqualify the house in a rehab loan? When you apply for the wrong loan. The loan officer, who was now not only MIA but being covered for by other colleagues, put the applicant into a steamline loan and not a full bown renovation loan. They applied for the wrong mortgage. The lawyer and agent didn’t catch it, and their loan officer was out to lunch.  

Since  commitment was issued, our position was that the buyer either needed to re- apply for the correct mortgage or forfeit the deposit. They were unresponsive for weeks. 

Keys to the KingdomOutcome: Tonight, my seller emailed me and asked to be released. Shooting the messenger? Absolutely. Just yesterday I was on the phone with the owner of the other brokerage discussing how to get his buyer to stop stalling and proceed. I made it clear that the deposit was in jeopardy, especially in light of the attorney’s reassurances that the mortgage process was proceeding well (pretty crazy when she didn’t know her buyer applied for the wrong loan). But my seller had enough. She wants to start anew with another broker. 

The Lesson: Deals are either green and growing or ripe and rotten. Leaving the success of the loan in the hands of a rookie agent, a moonbat lawyer and an inept loan officer was the formula for losing the deal and as it turns out, the listing. Even though this was not my buyer and not my client, I should have asserted myself and either caught the mistake or flushed out the deal earlier. Even if that resulted in the loss of the deal it would have saved time, money, and certainly my standing with my client. 

Never again will I tolerate unprofessional behavior without a fight. Never again will I let a rookie learn the ropes on the back of my client. I won’t care about feelings, diplomacy or complaints. If advocacy means making waves, surfs up.