There are several must-have components of a good expired listing campaign, such as consistency, a wide footprint, a unique value, and several other things, but one thing that is essential once you are in front of a prospective listing is to have them understand that you are good. You specialize in selling homes other brokers could […]

I start a new, invitation-only group, and the first 2 people I invite are a Dallas Cowboys and a Boston Red Sox fan! Politics may make strange bedfellows, but so does business! The things I do to feed my kids!  All kidding aside you two are the best, and we’ll close the Metroplex and Metrowest […]

Welcome.  The group is for agents who are either already outstanding in the field of listing expireds or those who strive to be. A few groundrules: All posts are private. This is not for your hyperlocal, diary, rants, or other sorts of blogs.  One agent per market only, please. We can’t give our secrets away […]

This past weekend, to my surprise, a brief rant of mine entitled Treat My Yard Sign Like Your Own was featured on the dashboard and got quite a few comments. Most agreed with my premise that the agent who removed my sign from my old listing without telling me where it was taken should have […]

A happy day to all of you titans of tadpoles, you efficacious fountains of fertility, you powerfully potent performers, you mighty ruffians of reproduction. I hope you have a great day. I’m taking Sunday off myself.  Of course, getting one past the goalie really doesn’t make a father in my book, and my own dad […]

The majority of my listings are expired property previously listed by other brokers. On occasion, they have not collected their lockbox or sign when it is time for my own, and while I can’t typically remove their lockbox, I can put their sign on the side of the garage or in an innocuous place. There have been […]

It isn’t through the house yet, but apparently some Senators or their kids haven’t closed on their new house yet and they saw that thousands of people would lose out on the stimulus tax credit if something wasn’t done. While I love to sardonically suspect self interest, I don’t care what the motivation was, because […]

Are you a bigot who wants to be steered toward towns with a certain demographic? I can’t help you out, but the New York Times seems very eager to pitch in.  This past February, Elsa Brenner did a nice hatchet job on my neighboring village of Pleasantville, NY featuring this pearl of wisdom, where she […]

This is a photo of a recent lunch I took clients to after we closed on their property in Astoria, New York. I sold the house myself. The clients are Bill and Sam Runyon, and I have known Bill since about 1990 when I lived in Philadelphia after college. Bill was the stepfather of my […]

In two separate cases recently, I have had agents in my company attempt to list a home and lose the decision to another broker who promised a lower commission. In both cases, the homes were very expensive, and the homeowners justified their decisions based on how much they’d save if they paid 1% less in […]

I have had a number of discussions with home owners lately where they make a reference to the “market value” of their home, as in “well, the market value of my home is $500,000, so I won’t take that $475,000 offer.” This is faulty logic. The market value of a home is not some figure published somewhere. […]

I may have contributed to a small controversy yesterday when I suggested Alex Chang’s Placing all your online focus on Google SEO today…is like betting on Yahoo! 5 years ago for a feature. I’m probably not the only one who flagged the post, but it did start a “Google vs Facebook” debate which is probably the biggest non sequitor […]

Peekskill is one of the older River towns in Westchester County. I have blogged about Peekskill before, and I have done quite a bit of business there. It is by far the northernmost city in Westchester county, and in addition to being affordable, the quality of life there seems to improve by the week. This […]

I like White Plains. It is the county seat of Westchester, has a great downtown, lots of pretty pre war buildings, and for some reason, even though I am over here in Briarcliff, I sell a lot of houses there. I have 2 deals going as I write this.  It has several sections, such as North […]

Croton on Hudson is a charming village located in northwest Westchester County in the town of Cortlandt.  This market report is for single family homes in the Croton-Harmon school district, which is not coterminous with the village but is close.  All information is from the Westchester Putnam Multiple Listing Service.  Prices are up considerably in Croton, […]

While compiling the May 2010 market data for Briarcliff Manor and Pleasantville, two of my favorite places, I found an interesting thing.  Nothing sold in May. In either place. Granted, neither is a teeming metropolis, but nothing is , well, nothing. What does it mean? I’ll tell you.  Nothing. It means nothing. Well, maybe something: June will be a […]

The town of Yorktown is located in northern Westchester County, and is primarily split into the Yorktown and Lakeland school districts, with small areas located in the Croton and Ossining districts. All information is from the Westchester Putnam Multiple Listing Service.  Yorktown saw an increase in median price for May 2010 compared to May 2009 […]

Located in northwest Westchester County, the Hendrick Hudson School district is in the town of Cortlandt and encompasses parts of Croton, Cortlandt Manor, Peekskill, and all of Montrose, Verplanck and Buchanan. All information is from the Westchester Putnam Multiple Listing Service.  The district mirrors the uptick in activity and price for May 2010 compared to […]

This past week I had a day where the schedule actually allowed me take both Mark and Catherine with me to work. Mark was early in the day, and Catherine rode with me after school. It was the first time in a long time I was able to acquiesce to my her almost daily beg […]

Last time I looked, there are over 650 Active Rain members who are based in Westchester County. They include real estate brokers, agents, lenders, appraisers, inspectors, and many other real estate related endeavors.   Westchester County has close to 50 municipalities, about 1 million residents, almost 7000 licensed agents, and a diverse community, ranging from cities to […]