Commentary

Commentary On Recruiting Real Estate Agents One of the jobs of a real estate manager is that of a recruiter. Sadly, recruiting often devolves into poaching. Hiring managers pour over programs and stats for hundreds of hours to see who they can pitch, what they can offer, and how to woo them to consider leaving their firm. They look for small […]
Commentary More on the Equifax Hacking If you missed the radio show today here’s a link to the live broadcast: https://www.facebook.com/jphilipfaranda/posts/10155590299171702 Guest Paul Oster was brilliant and informative, and I have some takeaways. But first, you should know that while we were broadcasting live, Equifax was hacked AGAIN. My observations: Equifax was warned that there was a vulnerability. They didn’t take the […]
Commentary Government Regulation of the Housing Industry, Top & Bottom The following post is a reprint from this day in 2010 and is as fitting today as the day I wrote it.  One of the biggest ironies of government solutions to housing problems is how heavily regulated the foot soldiers (agents, loan officers) have become while the executives in the glass tower can build billion […]
Commentary People Don’t Just Walk Into Real Estate Offices Anymore We have three offices that are storefront-type locations: sidewalks, ground level, pedestrian-friendly, coffee brewing, friendly staff on hand, and everything you might expect of a retail setup. If someone were to walk in off the street to engage us, we’d be ready. There is a reception area, a board table, Internet access, and, sometimes, doughnuts. Doughnuts […]
Commentary On Low Inventory of Homes for Sale Westchester and the surrounding counties are seeing a peculiar phenomenon causing no small amount of consternation to home buyers. There simply aren’t many homes for sale. This is especially the case for homes one might consider in the starter home category; we have buyers who are seeing very little for sale, and what they do find is […]
Commentary The SWOT of the 2016 Real Estate Industry I was incredibly honored this past week to be asked by my colleague Joe Rand to be a late addition to a panel he was moderating at the Inman Connect Conference on the “SWOT” of the real estate industry. My fellow panelists were Pam O’Connor, CEO of Leading Real Estate Companies of the World, and […]
Commentary On Being Household Name-or Not. Name recognition is something all business enterprises aspire to have. A good reputation, a book of business, “getting your name out,” is the goal of every company. In a brand conscious place like Westchester County, it is the holy grail. That being said, industry specific circumstances often make that aspiration a constantly moving target. For […]
Buying The Most Compelling Economic Indicator for Real Estate on Earth As the real estate market cycles into a recovery, talking heads are discussing what index will be the most accurate predictor of the 2014 market. Will it be new housing starts? Employment? The DOW?  I beg to differ. In 2014, we’ll be busier than any year since 2005 due in the largest part to one […]
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Commentary A Tale of Two Tweets: AOL Real Estate Schools Forbes I follow both Forbes and AOL Real Estate on Twitter. I have always viewed Forbes as the standard of excellence in financial journalism, but in my view, this morning they got schooled by AOL in responsible reporting. Both linked to recent stories on the real estate market on Twitter this morning, and both could not […]
Commentary My Cell Phone is (914) 450-8883 This is one of those posts that I write for strictly therapeutic purposes, so please indulge me. Unlike some agents who keep their cell phones a state secret, mine is not. As a matter of fact, when I hear a licensee talk about how they “value their privacy” and prefer that their mobile number not […]
Commentary On Do It Yourself Real Estate. FSBO, No Buyer Agent- Smart? I have started to “vlog” or video blog, and this is something I recorded to day about an article in the Journal News on people trying to save money in real estate transactions by not using a broker. My comment on the article was as follows: You can save quite a bit of money by […]
Commentary The Blind Spot in Consumer Research We had our monthly company meeting today and discussed, among other things, how best to best help buyers in the purchase of their home. In the group discourse on what is important to a real estate consumer in 2013, the matter of consumer research was looked at critically. There are some basic truths: Brokers are […]
Commentary Think NAR Doesn’t Help You? Think Again. The National Association of REALTORS is the largest trade association in the country. Most member Realtors join their association because it means MLS access, and don’t quite get the benefits of membership. This isn’t to say that everything local, state and the National associations do is right; I have been a vocal critic  of NAR […]
Commentary “Yours is the Hardest Business I Have Ever Seen.” Weekends are busy in real estate, so you can imagine the feeling when my head sank into the couch pillow at 6:20pm when I remembered that I had to drive to New Rochelle meet with a client I promised to see. My client is a retiree, and straight shooter as well, and our conversations are […]
Buying On Hovercrafts I was fortunate enough to be quoted in Business week in an article entitled Why Redfin, Zillow, and Trulia Haven’t Killed Off Real Estate Brokers.  I spoke with the reporter for what seemed like a good healthy duration on where technology is taking our industry, the significance of its impact on the consumer experience and how licensees ply their trade, […]
Commentary I Am No Middle Man   AGBeat has an interesting article on how technology has eliminated many “middle men” from their respective industries, but that real estate brokerage has not been among the victims. It is a well done piece, and I agree that technology will never replace agents for many reasons. However, I do take issue with one thing: […]
Commentary Why the Journal News was Wrong About Publishing Gun Owner Information In the aftermath of the Journal News’ recent publication of the identity of every handgun license in two counties, their claim that it would be good for starting a dialog on gun ownership is proving to be very wrong. There is discussion, not about guns, but about privacy and what constitutes responsible use of public […]
Commentary Mark Zuckerberg is the John Wilkes Booth of Privacy As a guy who is required by statute to respect the confidentiality of those who hire me, I can only shake my head at the violence done to online privacy by the current wave of popular Internet platforms. I don’t recall much of a hubub about privacy in the days that widespread use of the […]
Commentary In Defense of the Mortgage Interest Deduction The chatter on the Interwebs lately is that a law that has been sacrosanct for generations, the right of a homeowner to deduct their mortgage interest on their income taxes, is now in jeopardy due to the fiscal cliff we collectively face in the wake of the Recession.  What a shame. It is a shame […]
Commentary What I Want in an MLS Platform: a Broker’s Perspective   Since 1996 I have belonged to Multiple Listing Services from Long Island to Rochester. In full disclosure, I am about to start my 4th term as Vice President of what I believe to now be New York State’s second largest MLS. I have used over a dozen different platforms, and I  know, all too […]