Market April 17, 2013

The Wind at Our Backs

Enjoy the JourneyIt has been weeks since I last updated this blog, and it isn’t writers block, indifference, or slow news days. I am busy.
I don’t mean active, or experiencing the typical cyclical upswing of the spring season.

I am busy. Really busy.

I started the firm in late 2005, and it took me 9 months to prime the pump with any significant number of clients. By mid 2006, I had clientele for sure, but the market was then going through what was then referred to as a “soft landing.” A year later, the sub prime crisis hit. The year after that, Wall Street’s sinkhole almost brought on a barter economy. I have never really participated in any exuberance, rational or otherwise, as a broker.

Until now.

I am in the midst of multiple bids on three listings as I type, several quick accepted offers on others, and inventory has shrunk to a level so low it is almost absurd. Consumer confidence has come roaring back, and I am seeing buyers drop inspection contingencies, mortgage contingencies, and doing as much as they can to get their offer accepted ahead of the competition.

There was a time when I would go over market activity with sellers to price out their home and the MLS would have a very long list of active, unsold properties and an all to short list of sold properties. That ratio has now flipped: there are as many sales as there are available properties, and in some case fewer available homes than the closed properties. Buyers have fewer options, and it is making them act. The leverage that buyers could exert just a short year ago has all but evaporated, and sellers have regained leverage with a vengeance.

I recall 2007 when banks severely curtailed their underwriting guidelines to minimize risk and remarking how quickly the pendulum had swung to the disadvantage of home sellers back then.

How quickly the pendulum has swung back.

This is not to say that overpriced homes will sell or that happy days are here again for good. Overpriced homes still get stale. But homes priced right, instead of inexplicably sitting lonely and unsold in the lean years of 2008-2011, are now selling briskly to eager buyers with some robust competition. Buyers no longer possess the leverage to hold the seller over a barrel anymore. Balance is back. Values have stabilized and in some cases, gained strength.

I have not had the time to post market stats locally, but I will soon. My observations are that of a guy out in the field, watching this all firsthand. It is a sight to behold. It isn’t “easier” for a variety of reasons, not the least of which is the return of neophyte agents who don’t know their job too well and the accompanying headaches, the consumption of time to handle multiple agents regarding the same property, and the endless work of quality control on higher volume. But consumer demand is back, sellers can sleep better at night now, and we no longer risk giving away the farm- literally- to consummate a sale. I am almost ready to say the R(ecovery)-word.

As I stated to a seller client who wondered aloud if we had under priced their home after a huge bidding war on their property, we are witnessing the transition to a new market where, finally, the wind is at our backs.

Commentary March 28, 2013

The Blind Spot in Consumer Research

Jenn Maher Leading the MeetingWe had our monthly company meeting today and discussed, among other things, how best to best help buyers in the purchase of their home. In the group discourse on what is important to a real estate consumer in 2013, the matter of consumer research was looked at critically. There are some basic truths:

  • Brokers are no longer the gate keepers of information.
  • Brokers are no longer the gatekeepers of what home are available for sale.
  • Brokers are no longer the gatekeepers of aggregate data.
  • Brokers are still needed because our value proposition is not information, but of advocacy and guidance.

In my recent experience at Hear it Direct, a solid 18 out of 18 consumers said their broker was worth their service fee (commission). Most, if not all, would use the same broker again, or at least use a broker in their next transaction.

So here is what is so funny that I pointed out to in our meeting. Consumers, who agree that brokers are necessary to their home purchase, research everything about their prospective home, such as schools, neighborhoods, crime, demographics, market stats, municipalities, local laws, and almost anything else you can think of.

EXCEPT their broker.

I can’t tell you how many times I have spoken with people who knew incredibly granular data about their community of choice, but then either dealt directly with a listing agent with no advocate of their own, acquiesced to dual agency, or just used some guy they met at an open house. Time and time again, especially in stories of less than positive experiences with agents, when I get to how the consumer chose their representative, they reveal that they didn’t really research or vet the person who would broker the largest financial event of their life.

That blows me away.

Yes, research. Learn about the community, the walk score, the schools, crime, and neighborhood amenities. But for God’s sake don’t trash all that hard work by using a sub par agent to represent you.

Roughly two thirds of our company listing inventory are homes that were listed with another brokerage that expired unsold before hiring us. Typically, their last agent was a family referral, social friend or neighbor, or casual acquaintance. Many of our buyer clients worked with other agents before engaging us as well. They didn’t interview multiple agents. They just figured that the Multiple List was the Multiple List, or that all buyer agents unlock doors the same way, and that their agent would do. And they lived to regret it.

I don’t blame these folks for researching everything carefully but their agent. I blame our collective industry for failing to educate the public. HOW you research an agent will be for another post, but suffice to say that a little thing known as Google, track records, personal references, and transparency go a long way. THAT you research an agent before hiring them, however, should be an absolute given necessity for any consumer. We are not all the same, and I’ll take it a step further and say that an agent who doesn’t sell a lot may be a better match for some than someone who closes lots of deals. The important thing is to find the right match, and when consumers know to do that the rising tide will carry all boats.

 

Industry News March 15, 2013

Hear it Direct, Forwarding the Real Estate Industry

Sue AdlerThis past Wednesday I had the privilege of being one of the industry panelists at a unique real estate conference at the Papermill Playhouse in Millburn, New Jersey called Hear it Direct. The format had group discussions with six home buyers, six home sellers, and six Generation Y buyers & sellers to discuss their experience and insights in the marketplace dealing with agents. Tough questions were asked, and in many cases tough answers were given which, for many in our industry, were uncomfortable to hear. It was an unfiltered view of the consumer experience from their own mouths, the good, the bad, and the ugly. After each consumer panel the moderator would then discuss the session with a panel of industry professionals, and I was on the panel discussing the home sellers.

What got me interested in participating was a video I saw a few weeks ago from the west coast event, where the Gen-Y panel was downright harsh in their assessment of how their agents handled their cases. Just watching it made me cringe. We’ve all heard the stories, and in many cases, we have been on the other side of transactions where we had to deal with “that agent.”

Since the advent of the Internet in real estate, there has always been a sentiment among many that brokers would go the way of travel agents because of the consumer access to data. That has not been the case because you don’t buy a house the same way you book a flight or buy a book online. However, the industry is changing, and professionals have been inundated with new shiny objects as well as tens of millions of consumers who have come of age since the downturn for whom technology is an afterthought. To them, having an email address or website doesn’t make an agent special or forward thinking.

Agents have responded by often becoming even more automated and technologically sophisticated. Technology on the wobbly shoulders of 90’s “look at me” image marketing (on the wobbly shoulder of decades of being the gatekeepers of information, which we aren’t) has created a disconnect with the consumer, even among the most well meaning licensees. We literally have to unlearn much of the way we were taught to transact business in order to reconnect with our clientele in a meaningful way. 

That isn’t easy because there is no blueprint.
We can’t Google a simple solution the the challenges facing the industry.

Buyer Panel

So I expected a rough atmosphere at our event. It had its moments, but the takeaways, insights,  AHA moments  and reaffirmations of things I knew were incalculably valuable. The discussion of what consumers want from their agent in today’s world, what they hate in their agent, what they’ll do differently next time, and dozens of other things will impact how I model the architecture of my company going forward. I will write about my insights in future posts, because one article tonight will not do it justice. Suffice to say, what will make brokers survive and thrive in the 21st century will not be shiny objects or techy webby gizmos. It will be the same qualities that have have been archetypes of great organizations and societies since we started writing stuff down. How utterly simple, yet utterly counter intuitive.

Communication.
Responsiveness.
Caring.

Yeah. That stuff.

As I told the Hear it Direct co-founder, my friend Sue Adler, this experience will make me a better broker. The cynic will say we should already know this. Well, duh. We know it. It isn’t about understanding the idea. It is about implementing it the way we need to in order to get the right outcome. You can’t take it for granted. And you don’t know what you look like from the outside. We strive to do this stuff every day. Now we have game films. The good news, from the mouths of consumers themselves, is that when we deliver on what they truly need, we are worth every penny we are paid.  

I am ALWAYS interested in being a better broker and building a superior, cutting edge brokerage. This may be a small distinction, but it is powerful: up until this week, I always built my firm to be a tech-forward firm that cares. Going forward, we will be the caring firm that is tech forward. It is a subtle shift, but powerful. Identify the real need, not what we think they need, then deliver. Simple. When was the last time our industry empirically identified the need?

Since I have recorded my commentary in this blog, I have had exactly two experiences that I expressed certainty  would elevate my game. I now have a third. As I said to Sue after the conference,  Hear it Direct could well eclipse her amazing production accomplishments as her legacy to the industry. It is certainly going to help us. Consumers should know we are listening, and we will not accept status quo. 

J Philip Faranda Hear it Direct Panel

 

Commentary March 12, 2013

Think NAR Doesn’t Help You? Think Again.

The National Association of REALTORS is the largest trade association in the country. Most member Realtors join their association because it means MLS access, and don’t quite get the benefits of membership. This isn’t to say that everything local, state and the National associations do is right; I have been a vocal critic  of NAR at times, but this is not one of those times. 

Recently, a Florida Realtor, Jeff Launiere, was sued for a fair housing infraction because someone found a home while searching on his website that contained verbiage that violated fair housing laws. The only problem was that this was not Jeff’s listing, he didn’t write the remark, and no human being can screen the thousands of listings on their Multiple Listing Service feed for that kind of nonsense. 

The short version of the story is that he went to his brokerage for help, and corporate counsel apparently decided that settling was cheaper than fighting, He was asked to sign something that would not clear his name and “settle” despite an obviously case of mistaken identity, because, as I said, it wasn’t his listing or his fault. For several days, the Realtor community was abuzz about this madness and the unfortunate fate of our colleague who did nothing wrong. 

Today, thanks in large part to intercession from NAR, the lawsuit was dismissed. As Jeff stated on his blog:

I just received word from Laurie Janik, Chief Legal Counsel at the National Association of Realtors that the Lawsuit has been dismissed. 

In NAR’s Facebook group, Ms Janik cited the Communications Decency Act of 1996 as a law that protects publishers from liability for content provided by others. Bottom line: Mr Launiere was asked to sign a statement that would not clear his name in the interest of settling for legal expedience, and he pushed back. NAR helped to an unknown degree (and they told Jeff he the suit was dismissed), but it is clear that they interceded.

Madness did not prevail, and a good man got to clear his good name. 

I could write more on dozens of other matters, but this is Jeff Launiere’s day. Add that to the list of things your association does for you.  

Buying March 10, 2013

Grand Salami

AsbestosHome inspections are so important that, unlike most markets, local attorneys will not draw up contracts until they are settled. They are never a contingency of the contract in Westchester. Today we  had a home inspection on a property our clients had a recent offer accepted on, and it did not go well at all. Surprisingly, in spite of the many updates and renovations made by the current owner in the 8 or so years they have owned the place, such as a new kitchen, baths and furnace, problems found were so bad that our clients elected to not proceed with the transaction.

There was not one, not two, not even three, but four major issues discovered by the end of the inspection. First, we found termite damage in the garage, then the basement. Then, mold in the basement. After that, evidence of a fire in the home (!). To wrap it up, material that could contain asbestos was identified.

Termites, mold, fire, asbestos. A grand slam. Just one of these situations can hamper or kill a deal. Two of them typically kill a deal. Four? Forget it.

I work for the buyer; my first job is to be their advocate. Could we get the seller to address all the issues to their satisfaction? Perhaps, but am I supposed to twist their arm if they’ve lost that loving feeling? If they truly loved the house they could deal with curing the troubles and staying in the deal. They still may. But it would have to be their choice, not because I convinced them. There are still too many choices out there to do so, and as their agent I have to work for them, not my immediate commission. There is a 1% chance they could wake up in the morning and be willing to listen to the seller’s proposal to fix the issues. But the overwhelming odds are that we will find a home with fewer issues.

As cute as this place was, I have never sold a home that had that many major issues that wasn’t sold as a rehab project or fixer upper at a steep discount. This was a first. But that’s baseball, and clients spend far too much money to compromise on these things. The buyer is out several hundred dollars, but that is the cost of doing business to avoid more expensive issues down the road.

Sellers: Before you list your home, get it inspected. Then this will never happen.

 

CommentaryFor Agents March 9, 2013

“Yours is the Hardest Business I Have Ever Seen.”

Weekends are busy in real estate, so you can imagine the feeling when my head sank into the couch pillow at 6:20pm when I remembered that I had to drive to New Rochelle meet with a client I promised to see. My client is a retiree, and straight shooter as well, and our conversations are always unpredictable. Tonight, she did not disappoint.

“Yours is the hardest business I have ever seen. I can’t believe it. I was in business for many years. I have never seen anything like it. It never ends. I used to think it was glamorous, to see homes and how other people furnished and such, but that is not so. You are so patient. It is good that you are good at what you do, because it is so hard.”

Thank you gift from a recent clientI was glad she noticed. Forget the hours, vagaries of commission based compensation, rejection and everything else that goes with being self employed. Advocacy is no walk in the park. You have to do the worrying for people. You have to think 5 steps down the road and plan for contingencies if your counterparts zig, zag, or something else. You have to think about clients while you shave. You never leave work at work. Driving home, as I recalled the conversation with my wife, she reminded me that it is like being a surgeon as well- we are always on call.

That is just on the part of the work that centers on client needs. The other aspects of running a brokerage, such as the marketing, administration, sales, management of people, risk, liability and time, can all be taxing. But for those of us in this industry, it is a vocation, a lifestyle, and almost an obsession. We live, eat breathe and sleep real estate. How do I relax? I end my day by reading and writing about the industry on my own platform and in social media. It is the height of irony to unwind from a long day in real estate by immersing myself in…more real estate. But I am not alone.

There is another part to running a brokerage that isn’t part of marketing, management or servicing clients. It is keeping up with the changes in the industry. The new shiny toy in 1996 was a cell phone. In 2001, it was a real estate website. Three years ago, licensees were encouraged to get involved in social media, and boy did we ever. In those and many “THE” things to do, we do it and often not well. My social media news stream is flooded with the insufferable amount of agents who use Facebook as a self promotion machine with waves of posts about their new listings, open houses, and humble-brags about what they did that day.

And when the shiny object stops being effective, they’ll say it is passe. Lately, some agents have questioned whether websites, blogs, or home searches on their sites are worth having anymore because of diminished returns. This make me laugh. In 1996 my cell phone was a game changer. But why should it be a game changer now, when everyone has one?

So here was my last update on Facebook, directed toward my colleagues who blame their websites for no longer being effective:

Friendly reminder: Real estate is a tough, competitive business. Therefore, the things you were encouraged to do back in 2005 and 2008, like get a website and blog, are no longer cutting edge. There is always a better mousetrap. The same goes for the Twitter/Facebook thing.
The new shiny objects are video and mobile. Mobile, by the way, is why ZTR and some smart brokers are getting your market share.

Caveat: In 2015, when a Youtube channel and mobile optimized search are no longer the flavor of the month, don’t say they don’t work. They do work. You just have to compliment them with the right new stuff. And you have to use them right, like not using Facebook to post about your open houses (see Todd Carpenter).

Anyone who has ever said or thought “There. I now have a <shiny object>. I am going to make money,” needs to understand that such sentiments are the preamble to an epitaph. Blogpost coming soon…

Our latest efforts are making sure that all of our online content and property searches are fully optimized for mobile. Who knows what it will be next week. But that is the job, and knowing what is next, just like taking nice photos or writing nice copy, is my business. Hard to do? Yes. But do I love it?

Again, yes.

BuyingCommentary March 7, 2013

On Hovercrafts

HovercraftI was fortunate enough to be quoted in Business week in an article entitled Why Redfin, Zillow, and Trulia Haven’t Killed Off Real Estate Brokers.  I spoke with the reporter for what seemed like a good healthy duration on where technology is taking our industry, the significance of its impact on the consumer experience and how licensees ply their trade, and the canard that access to information will somehow render real estate licensees redundant or irrelevant. After all that, here is the one quote that made the piece:

“We will never be a point-and-click industry…You will always need a trusted adviser to ensure that you get the best terms possible. The stakes are so high. If you want to do a do-it-yourself project, build a hovercraft.”

Now, I have said that 1000 times, but the other 999 times I have said or written it, I said “if you want a do-it-yourself project, build a go-cart.” The one time I say it with hovercraft, it makes the media. 

And my friends all picked up on the hovercraft thing. 

Hovercraft do exist. Not just the science fiction kind, but the ones you build at home from a kit. I used to see the ads for them in the back of Boys Life and comic books, and I think they require parts from a vacuum cleaner. I don’t know. I was more of a sea monkey kind of guy. 

But I have seldom felt so strongly about something as to the importance of having a trusted adviser in what is typically the largest transaction of one’s life. The median price for a home in Westchester is about $600,000. Assuming a 20% downpayment and a $480,000 mortgage at 4% interest, the total payments over the life of the loan are just over $825,000. But it doesn’t stop there. The taxes, conservatively in today’s dollars at $15,000 annually, would total another $450,000. The home insurance at $1200 annually would be another $36,000. Add in maintenance, improvements, a new roof and furnace along the way, updates, and you could spend another 6 figures easily over the life of the loan. Staggering. And I didn’t even add inflation or rising taxes. 

One might think I am a lousy broker for scaring off potential buyers with those numbers, but the truth is that you have to live somewhere, and that somewhere is never free. The numbers are uglier for renters, because you spend almost the same money over time, with no tax benefit (Call a CPA. I am not giving tax advice. This is a muse. Hovercraft, dammit), and at the end of the term you have no asset and  no equity. Living is expensive. But it beats the alternative. 

Regardless, you never undertake that kind of a project alone without some experienced advocacy to help guide you. Not all agents are created equal, and I have always stressed to consumers that they should choose their representation wisely. 

But do have representation. Jokes, hovercraft and sea monkeys aside, real estate should never be a do it yourself project. 

Uncategorized March 7, 2013

Latest Stats Out of Philly Main Line

As the data below indicate, all is well in Villanova, Pa. I don’t hold a real estate license there, but a chunk of my heart remains. Go Wildcats.
—————–
 
GEORGETOWN
 
VILLANOVA
 
Points 57 67
FG Made-Attempted 23-50 (.460) 16-34 (.471)
3P Made-Attempted 7-18 (.389) 5-10 (.500)
FT Made-Attempted 4-8 (.500) 30-42 (.714)
Fouls (Tech/Flagrant) 27 (0/0) 12 (0/0)
Largest Lead 7 12

Game Leaders

 
 

GTWN

 

VILL

Points O. Porter Jr. 17 J. Pinkston 20
Rebounds N. Lubick 9 M. Yarou 12
Assists N. Lubick 5 R. Arcidiacono 6
Steals N. Lubick 2 J. Pinkston 5
Team Stats: Georgetown | Villanova

(5) Georgetown 57

(23-5, 13-4 Big East)

Villanova 67

(19-12, 10-8 Big East)

 

1 2 T
#5 GTWN 29 28 57
VILL 33 34 67

Top Performers

Georgetown: O. Porter Jr. 17 Pts, 4 Reb, 5 Ast, 1 Stl, 1 Blk

Villanova: J. Pinkston 20 Pts, 4 Reb, 5 Stl

Market Statistics February 28, 2013

January 2013 Westchester Real Estate Market Shows Health

Forget the fact that I’m busy. Forget the fact that we are seeing multiple offers far more frequently. Never mind that we have more buyers looking, more sales pending, and more offers being made. Ignore the 5 new construction listings the company now carries, which is an all-time high. Those are all anecdotal examples of the market stabilizing. The real good news lies in the statistical data: more homes are selling for more money than they were a year ago, and not by a little. According to the Hudson Gateway Multiple Listing Service data for single family homes, January 2013 was far healthier than January 2012.

How much better? I’m glad you asked.

For the first month of 2013, 256 single family homes closed, up from 219 a year ago. That is an improvement of  17%.
Median price for those homes sold in 2013 was $522,500, up from $485,000 in January 2012. That is a 7.7% rise in median price.

There are still too many distressed homes, upside down mortgages, short sales and shadow inventory to be dancing in the streets.

But there is no longer any blood in the streets.

Amen.

#Precovery

Company NewsIndustry News January 30, 2013

Jenn Maher Joins J. Philip Real Estate

Jenn MaherIt is with great joy that we announce the addition of Jennifer Maher to the J. Philip Real Estate family. Jenn is among the most respected and admired names in the Westchester and Putnam real estate community. She is a current Vice president of the Hudson Gateway Association of REALTORS,  Chairperson of the Putnam Chamber of Commerce, has run her own firm, and, by the way, sells a ton of property. Perhaps most impressive to me is the loyalty of her clientele; it seems that many of the deals she works on involve someone she has served in the past. That speaks volumes.

I met Jenn six years ago when we collaborated on a deal that actually never closed- the challenges on both sides of the transaction were considerable, but I had my first experience with the aplomb with which she handled obstacles. We have remained friends ever since. It is easy to do that when the other person is so engaged with association involvement, gets the power of social media the way Jenn does, and always participates (and sometimes organizes) in educational events to help stay ahead of the curve. Her energy, involvement and hyperactivity have always struck a chord with me.

Outside of the industry, Jenn is as much a Renaissance Woman as she is in uniform. A native New Yorker, she’s a supermom, dog lover, hugely active in philanthropy and community, and terrific writer. While I kid her for never taking a bad picture, Jenn is incredibly cerebral and profound; the lens she sees the world through has always spoken to her great intelligence and grasp of the Big Picture.

Jenn’s role will be that of Associate Broker and Director of Development. She will run the commercial division, fortify our presence in Putnam County, and spearhead the growing of the team. Her joining us signifies to me that this is a special place; we are not another independent or boutique. We are building something special here, and will not just be a place where people hang their license. This enterprise should be an example of where real estate should be for consumer experience and as a place to practice the profession at it’s highest level.  This firm will be built with powerful women. That is my intention, and why I am incredibly honored that she chose this firm as her home.

 

Jennifer MaherRarely do great beauty and great virtue dwell together.
Petrarch, De Remedies