I have a listing that has been on the market for almost 3 years. Counting the price with a prior broker, it has been reduced in price almost $170,000. I have had 66 showings on it, and as a 4-bedroom, it is tens of thousands of dollars cheaper than 3-bedroom units that have sold in the past 90 days in that town home community.
Given that information, I met with my client owner and fellow Active Rainer Marie Graham, a stager friend of mine, and we had a good meeting yesterday on making the place more salable within a modest budget. The home will be taken off the market briefly, staged, and re-listed at the same price in a short period of time. I’m fronting the staging fee and I will underwrite the interior painting with the same crew that does our investor rehab projects; the client will repay me at closing. I will oversee all work and spearhead the sale of some furniture on Craigslist.
When we go back on market in October, I will sell this home for full price before the holidays arrive.
And when I do, I will explain why I will not be impressed with myself.
Mark today’s date: September 26, 2010, A.D. It is significant. I’ll explain after the closing. I am not even nervous about being wrong.